Tag Archives: Douglas Idugboe

In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your …

Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe that to be a successful …

Last year, I exhaustively wrote about several aspects of Google+ including how you can leverage Google+ Hangouts for your business as well as make the most of the lethal combo of Google+ and Google Apps. While Google+ Hangouts proved to be effective, there was one major drawback – it wasn’t directly possible to stream hangouts live on air. Though several …

In the sea of information, flowing from the ocean of the information age, how do you get your target audience to engage with your content in an economy where attention is scarce? In the new economy, we now call the Attention Economy, where time is the currency, how do you get your audience, prospects, and customers to pay attention to …

In today’s digital age, a website is a business’ public face. It’s how most existing and new customers get to know about your business and often serves as the ground for first impressions are often last impressions. If your business doesn’t have a website conversion ratio to impact the bottom-line, you’re obviously missing out on a huge opportunity. Having an …

There’s little doubt that the Internet is now an integral part of our daily lives. In fact, it’s hard to imagine our fate without Internet. Whether its education, entertainment, business or communication, the Internet has proven to be a blessing for humans in more ways than one. To that effect, I always wonder where the Internet is heading in the …

Every online business owner knows what it takes to run a successful business: not only popularity but increased revenue through high-quality traffic and conversions powered by optimum customer service. Optimizing the customer’s experience of your website is critical to the survival of any website owner’s business. If your business website is generating low income due to declining traffic, perform routine …

Pinterest is currently the toast of the town in the world of social media. Even the world’s most powerful man, Barack Obama couldn’t resist the temptation of pinteresting. However, on the other hand, Pinterest has also been in the news for all the wrong reasons – spammers making merry out of it without the fear of being caught. None the …

Starting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how to use Facebook Timeline for branding and conversion. None the less, if you have a brand page, there’s no more …

The brand and branding remain dear subjects to most businesses and entrepreneurs but they have continuously been misconstrued and implemented. This video helps you understand what a brand is and how to start branding fast. Firstly, What is branding? Branding gives every business the opportunity to really stand out by demonstrating its core values and expertise and offering it to others …

What is your biggest blogging frustration? Let your voice be heard and be part of the Smedio Readers’ Voice survey and you could be selected for a complimentary mentorship and coaching sessions with Smedio founder and bestselling author, Douglas Idugboe, on how to overcome your blogging frustrations and help you reach your blogging goals.

The much-anticipated Facebook Page Timeline is now available for business users. I personally believe it’s a welcome change as it provides more flexibility for businesses to structure their page and interact with their audience – thereby making it a valuable branding and conversation tool. In this post, I present you 7 tips on how to use the Facebook Page timeline …

When Google+ launched, I knew that comparisons to Facebook are inevitable and many experts would be quick to claim that Google+ will dethrone Facebook as the #1 social network. However, challenging Facebook is no child’s play. The world’s leading social network silenced its critics by announcing that it now has a community of over 750 million users.

Google’s popular Realtime search feature quietly vanished during the long Fourth of July weekend. Why? The search engine’s two-year deal with Twitter providing it with access to Twitter’s live “firehose” of public tweets expired on June 2. Rather than continue offering pointless trending social media results minus instant tweets from the world’s most popular micro-blogging service, Google removed Realtime search …

Just in case you missed it, yesterday was Social Media Day! Last year, I wrote a piece dedicated to Social Media Day celebrations. This year though, I feel the social media day phenomenon has been largely overshadowed by Google+ and Facebook’s pending announcement for next week. In the past, I’ve often emphasized on the importance of social media for businesses. Facebook, …