Browsing Category
New Media
45 posts
How to Become a Social Media Icon
If you have good intentions, it’s never too late to start afresh. I come across several successful digital…
Engage Millennials at the Workplace with These 4 Apps
Are you a millennial? With millennials now making up the largest chunk of the workforce, there is a…
Visual Marketing Materials that Get You Big Traffic in 30 Days
Visual marketing has come of age. The growing impact of visual elements in content development has given birth…
Success and Social Media with Naomi Assaraf
A social entrepreneur is not what Naomi Assaraf envisioned while in college. But sometimes, this thing called life…
Why Content is NOT King
In his March 1996 essay, Bill Gates declared, “Content is king!” As marketers and bloggers, we’ve been fed this…
The Social Evolution of New Media
The media industry has completely transformed in the last decade. While traditional media such as TV and print…
The 7 Levels of Influence in the Attention Economy
In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an…
The Anatomy of Effective Tweets
Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what…
The Seven Changes to Expect in Digital Marketing
This was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade…
Why Facebook Buying Gowalla?
Have you ever wondered why Facebook is the world’s most popular social network? Is it all about the…
The Social Network Path Relaunches As A Smart Journal
As a kid, I always learnt – If you fail once and then again, don’t give up and…
Google+ Losing Steam with Mainstream Users as Moms Save the Day
Moms know best. They are certified experts on many things, such as knowing with certainty, which doohickeys will…
How to use Google+ Hangouts for Business
Hangouts are undoubtedly one of the coolest features of Google+. In fact, I always cribbed about none of…
Why Google+ May Not Be Able To Sustain Its Growth
Some quick facts – Facebook took about 35 months to get 25 million visitors. It took Twitter more…
Why You Shouldn’t Abandon Facebook and Twitter for Google+
There’s little doubt that Facebook, Twitter and Google+ form the ‘Big Three’ of the social media world. While…