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How to Leverage Google Hangouts On Air For Your Business

byDouglas Ian
May 10, 2012
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Google Hangouts On Air For Your BusinessLast year, I exhaustively wrote about several aspects of Google+ including how you can leverage Google+ Hangouts for your business as well as make the most of the lethal combo of Google+ and Google Apps. While Google+ Hangouts proved to be effective, there was one major drawback – it wasn’t directly possible to stream hangouts live on air. Though several third party providers offered this service, the writing was on the wall that Google+ would need it to transform Hangouts into a serious business communication tool.

And that’s precisely what Google did earlier this week by introducing Google Hangouts on Air – so now, when you setup a Hangout, it gets broadcasted live on your Google+ stream or your YouTube channel.

How will it work?

To enable real time broadcasting of your Hangouts, you simply need to check the ‘Enable Hangouts on Air’ flag while you create a Hangout. You can see how many viewers are watching your hangout broadcast live and once off air, the Hangout is available as a public recording on your YouTube channel.

How to leverage it for your Business?

The possibilities are endless. I believe Google Hangouts on Air will emerge as a game changer for the webcast industry. Therefore, it’s no surprise that Google Hangouts on Air are already being labeled as the future of engagement. Whether it’s a call for action for your customers or a webcast to promote your products or services, I believe Google Hangouts on Air would be a great asset.

The best part – in addition to your live broadcast audience, millions of people can view the recording either via your Google+ stream or via your YouTube channel. Talk about customer reach and I think Google Hangouts on Air provides an unparalleled experience.

Video Chat + Screen Sharing + Live

I’ve gradually moved several of my business meetings from Skype video calls to Google Hangouts. However, I had a strong case to broadcast my hangouts live in some cases where I was a part of a group discussion that was to be viewed live by a larger audience. I think Google Hangouts on Air have a strong upper hand as compared to Skype as the latter lacks live broadcasting capability.

Google says that people are already using this to broadcast news, town hall meetings, classes, and concerts. Google Hangouts on Air allows people to reaching a global audience from their living room so there’s no reason why your business should miss out on this opportunity.

Have you tried out Google+ Hangouts on Air for your business? If so, did you like the experience? Do you think it transforms Google+ Hangouts into a valuable business tool? Please share your opinion by leaving a comment.

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Douglas Ian
Douglas Ian is the Chief Editor of Smedio Magazine, Bestselling Author, Strategist, Speaker, and Trainer, who helps businesses grow their revenue through specialized business optimization strategies.
41 comments

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