A blog is only as good as how you market it. Whether it’s old media or social media, it’s crucial to market your blog right to get eyeballs for your content. In this post, I talk about seven marketing techniques that all bloggers should follow religiously.
Social Media
Whether it’s Facebook, Twitter or Pinterest, social media, in general, is any blogger’s best friend. A blog needs to be marketed. You can’t rest on quality content or high profile writing alone to bring in traffic. A number of blogs have grown in manifold with effective social media marketing via email, Facebook, Twitter, other social media channels, and old media.
You don’t need to look beyond our very own smedio.com for inspiration.
Search Engine Optimization
Search Engine Optimization (SEO) is a crucial factor in marketing a blog. Choosing the right keywords and having a solid SEO strategy in place are key factors which determine how much traffic your blog gets. A lot of Smedio posts get ranked on the first page in Google Search Results – that’s not by accident.
Newsletters and Press Releases
A number of blogs became successful by launching complimentary print magazines. While the technique is no longer applicable to mainstream technology blogs, I strongly believe niche blogs can connect with the audience with add-ons such as printed monthly newsletters and on-paper press releases. If your blog features in a popular print newspaper or magazine, it gets unmatched in credibility. For example, a blog being featured in the New York Times or The Financial Times is likely to get several hits from the paper’s reader base.
Personalization
In my opinion, blogs which offer a personal touch always connect better with the readers. Personalization is perhaps one of the best ways of marketing a blog to your audience. Know what they want and make sure you deliver what they need.
Branding
While the content is equally important, the branding of a blog, can often prove to be the deciding factor in determining the overall fate of your blog. I always look at theverge.com as a classical case study on how to build a brand for your blog. TheVerge was a late mover in technology blogs, it launched last year and by then Mashable and TechCrunch had established themselves as front runners. However, theVerge has carved out a niche for itself based on the quality content and the branding.
Integrity
It’s common for bloggers to adopt below the belt tactics for publicity and marketing. However, I strongly believe that every blogger should maintain his integrity and never indulge in any kind of personal attacks against individuals or organizations. Expressing your opinion is fine as long as you maintain your integrity and dignity. Your integrity works as the most efficient passive marketing tool.
Content
Content is king. Nothing markets your blog better than unique high-quality content. Period.
What’s your take on the marketing techniques for bloggers? Please share your views by leaving a comment.
Hi Douglas, I agree with all of the above and would add frequency, consistency and knowing where and when to reach your audience. Plus vary the type of content. Audio, video, infographics and text. Plus share other people’s content, so you get shared too 🙂
Couldn’t have said it better Juan! 🙂
Thanks!
Very good points! But…I’m somehow missing the “meet your audience personally”. Bloggers may also be entrepreneurs and therefore interested in meeting other business people at events, conferences, seminars, hangouts (ok, that would be social media again) or else, but I would not underestimate personal contacts.
Robert, personalization and facet-to-face contact with your market constitute the ultimate touch to any marketing campaign. Social media has made that possible in a way we haven’t seen in history. One of a blogger’s top goals should be to meet her audience at least once a year through conferences and seminars. Great point Robert.
Excellent post! SEO is especially something I need to work on, so I appreciate the info! I also like that content is still king. Thanks!
“Content is King!” I would say that content is important but catching first an audience is first and foremost important before the content is read. For me, the best form of marketing is thru social media. It’s simple. It’s easy and it’s accessible to everybody even to those who are not that techie.
I just want to say I’m beginner to blogging and site-building and definitely liked your web-site. Likely I’m want to bookmark your blog . You absolutely have impressive well written articles. Regards for sharing with us your website.
I’ve said that least 1143612 times. SCK was here
Another way to remove the lemon zest from the lemon is to use a vegetable peeler. Carefully only remove the yellow part and try to avoid the white part. Cut these pieces of zest as small as possible.
7 Requirements To Do Nicely In Google
Have you given any kind of thought at all with translating your main web page in to German? I know a small number of translaters here that might help you do it for free if you want to contact me.
It appears to me that this website doesnt load on a Motorola Droid. Are other folks getting the same issue? I enjoy this website and dont want to have to skip it when Im away from my computer.
Nice post . Thanks for, visiting this blog page man. I shall message you some time. I did not realise that.
Do you mind if I quote a few of your articles as long as I provide credit and sources back to your webpage? My blog is in the very same niche as yours and my visitors would truly benefit from a lot of the information you provide here. Please let me know if this alright with you. Thanks!
Great Stuff, do you currently have a flickr profile?
An fascinating discussion may be valued at comment. I do believe which you basically write read a lot more about this topic, it might not often be a taboo subject but normally persons are too few to dicuss on such topics. To a higher. Cheers
It appears to me that this site doesnt load up in a Motorola Droid. Are other folks getting the exact same problem? I enjoy this website and dont want to have to skip it any time Im away from my computer.
An intriguing discussion around casino and betting agencies is definitely worth my comment. I believe that you ought to publish more about this subject, it may not be a taboo matter but usually people don’t discuss these subjects.Casino online gambling is usually the most trusted and secure way to place your bets at this moment. The bonus deals and promotions tend to be an appealing feature for online poker. People will probably never find these features in any local casino.
Whats Happening i’m new to this, I stumbled upon this I’ve discovered It positively helpful and it has helped me out loads. I am hoping to give a contribution & assist different customers like its helped me. Good job.
Right here is the right site for everyone who would like to find out about this topic. You know so much its almost hard to argue with you (not that I actually will need to…HaHa). You definitely put a brand new spin on a subject which has been written about for many years. Great stuff, just great!
I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.
How come you dont have your web site viewable in wap format? cant see anything in my netbook.
You’re so interesting! I don’t suppose I have read through a single thing like that before. So nice to find another person with some unique thoughts on this subject matter. Really.. thank you for starting this up. This web site is something that is needed on the web, someone with a little originality!
The American Worker Overworked and Underpaid, life in customer service is a very tough business these days because of the outsourcing and layoff forcing other workers to pick up the responsibilities of the department that was downsized he properly was? doing double the workload this is common these days.
I’m pretty sure this is a legit test, my anatomy teacher is an orthopedic surgeon and has done this dozens of times and taught us this the day before yesterday. But no tests are perfect and my guess is that for those of you who had an ACL injury but a negative lachman test, the test was not done properly or that the ACL? wasn’t torn enough for the doctor to spot the injury.
This blog site is pretty cool! How was it made !?
Have you given any thought at all with translating your main blog into French? I know a few of translaters here that would certainly help you do it for free if you wanna contact me personally.
How To Construct A Profitable List
Great post. I was checking constantly this blog and I’m impressed! Extremely helpful info specially the last part 🙂 I care for such info much. I was seeking this certain info for a long time. Thank you and best of luck.
Some Useful Tips On Rapid Solutions Of marketing
Nice post ! Cheers for, visiting this blog man. I will email you again! I did not know that.
How did you make your site look this good! Email me if you get the chance and share your wisdom. Id be thankful!
A large number of the positions offered in the newspaper had been for waitresses and bartenders or careers necessitating previous experience. I presume that many entry-level job provides never produced it to the newspaper. I experienced a advice counselor in college and he suggested me to carry out a nearby task research via [url=http://www.miumiujp2013.com/] miumiu 財布 [/url] the campus resource middle. This was a great concept, even although that [url=http://www.marcjacobsbagsjpn.com/] マークバイマークジェイコブス店舗 [/url] it turned out to be extremely hard to look for local work when you are eighty miles away from house. Those college students able to find a great task were frequently by some means linked to the company. I invested quite some time sifting through the work ads [url=http://www.newmonclerjacketsdown.com/] モンクレール激安 [/url] in the paper and I felt that it didn’t make a difference what I understood, it only mattered who I knew. That is not the genuine reality, but just an excuse. I might have searched for internships not instant employment. If I experienced a plan it would have been [url=http://www.cheapferragamosalejpn.com/] salvatore ferragamo [/url] much simpler. To carry out a effective nearby task research you should do much more than studying the advertisements in the newspaper, which can only make you lose hope. One of the main drawbacks of the “assist wanted” area in the newspapers is that the advertisements are quite short [url=http://www. discountmbtsjp.com/mbt%E3%82%AB%E3%82%B8%E3%83%A5%E3%82%A2%E3%83%AB-c-5.html] マサイ mbt [/url] and superficial, so you cannot know what this employers wants in his new [url=http://www.newmiumiubagjp.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%82%AD%E3%83%BC%E3%82%B1%E3%83%BC%E3%82%B9-c-99.html] miumiu キーケース [/url] worker.Imagine you’d have to alter locations with the employer. It is hard to use someone only following obtaining their reaction to an advertisement. There was a dire require the nearby task search technique be altered. Nowadays the World Wide Web offers many possibilities to conduct a local work research. Now searching for [url=http://www.discountuggsjpn.com/] ugg ムートンブーツ [/url] a nearby task is much different than it used to be in the past. No matter what type of place you might be searching for, whether entry-lever, sophisticated or expert, you can find it via the Internet. It only takes a few [url=http://www.newmonclerdownsjp.com/%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-c-94.html] モンクレール ダウン レディース [/url] clicks prior to you find a nearby job provide that may be the right 1 for you.
Odd , your post turns up with a dark color to it, what color is the primary color on your site?
1. Produce a unique promoting proposition (USP). Creating a USP for your ezine will make your ezine more attractive to your market viewers and assist your ezine to stand apart from other competing ezines. Comprise your USP from a single, persuasive benefit that individuals [url=http://www.newmonclerdownsjp.com/%E3%81%9D%E3%81%AE%E4%BB%96-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%82%AD%E3%83%83%E3%82%BA-c-81_82.html] モンクレール アウトレット [/url] will get from subscribing to your ezine. Your benefit ought to be something that only your ezine offers or that other competing ezines fail to stress in their promotions. Once you have created your USP, integrate it into all of your promotions for your ezine. two. Swap advertisements with other ezine publishers. You could swap sponsor, feature, classified or solo advertisements with other ezine publishers. Select associated but non competing ezines to swap ads with and monitor your advertisement swaps so that you will know precisely which ezines are very best to continue swapping with. three. Swap ‘thank you’ page ads with other ezine publishers. Promote other ezines on the web page your new subscribers are taken to after becoming a member of your ezine in exchange for those publishers doing the exact same for you. This will give you extremely powerful promotion of your ezine for as lengthy as the other ezines carry on to be printed. 4. Create posts. Your articles will assist you to effectively improve your subscriptions by getting your ezine promoted in related ezines and on high traffic sites. Market your articles by submitting them to article directories, post [url=http://www.newmarcbymarcjacobsjp.com/] marc by marc jacobs [/url] announcement lists and also to other ezine publishers. five. Swap articles with other ezine publishers. You could run an additional publisher’s post [url=http://www.jpmarcjacobsclubs.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%88%E3%83%BC%E3%83%88-c-80.html] marc by marc jacobs preppy tote [/url] in your ezine in trade for her publishing your article in her ezine. This could be articles currently run in other ezines, posts to operate exclusively in each others’ ezines, or posts to be initial operate [url=http://www.discountnewmonclerdownsjp.com/] モンクレール ダウン [/url] in each others’ ezines. You could also post an additional publisher’s post on your site in trade for her posting your post on her [url=http://www. jpmonclerdownshop.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%80%E3%82%A6%E3%83%B3-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-c-115.html] モンクレール ダウン レディース [/url] site to gain much more new subscribers. six. Provide an ebook that you have created or that is a compilation of your posts as a bonus for subscribing to your ezine. Your e-book will not only help you to get more subscribers but can also assist you to effectively market your business, get more visitors to your site, and market your affiliate applications to your new subscribers. 7. Publish recommendations for your ezine on your site. Ask for subscriber suggestions within your ezine to garner much more of these from your visitors. 8. Offer an archive of your past issues on your [url=http://www.miumiujpoutlet2013s.com/miumiu-%E8%B2%A1%E5%B8%83-c-60.html] miumiu 財布 [/url] website. Your archive will assist you to convert more of your guests into subscribers by showing them what they will get from [url=http://www.jpmonclerdownshop.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-%E3%83%A1%E3%83%B3%E3%82%BA-c-119.html] モンクレール ジャケット メンズ [/url] their subscription to your ezine. 9. Make sample problems accessible by autoresponder. Like your archive your sample problems can improve your subscriptions by giving your visitors a appear at the kind of high quality articles, tips, and sources [url=http://www.marcjacobsbagsjpn.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E8%B2%A1%E5%B8%83-c-45.html] マークバイマークジェイコブス 財布 [/url] your ezine will provide to them. 10. Use your signature file to market your ezine. Use your sig file in your working day to day email messages to your customers, friends, [url=http://www.monclerdowndressjp.com] モンクレール ジャケット [/url] and guests who email you. Also use your signature file to get more new subscribers when posting your advice and suggestions in moderated dialogue lists and forums
I feel that is among the so much significant info for me. And i’m satisfied studying your article. But should commentary on some normal things, The web site style is great, the articles is in point of fact nice :D. Excellent process, cheers.
Weird , your posting turns up with a black color to it, what shade is the primary color on your site?
6 Points To Grow Frizzy Hair Faster
How to Improve Sales Performance
Even though I actually like this post, I think there was an punctuational error near towards the finish from the third sentence.
100% natural solution for you to thyroid problems & having a baby troubles. In case you are worried about your unborn new born’s well being this is the answer for you
I simply want to mention I am just all new to blogging and really enjoyed this web-site. Likely I’m want to bookmark your site . You really have awesome article content. Bless you for revealing your web site.