5 Ways Google Hangouts Help You Grow Business

One of the biggest “secrets” in marketing right now is that Google+ Hangouts On Air (HOA) are one of the easiest, low-cost ways to host live webinar presentations that can kick-start your business.

But before I jump into the details, let me say this. Imagine a free video presentation service that doesn’t require any special software or technical expertise to use. Now imagine that you can have an unlimited amount of people watch your presentation live on the web. Well, that service is Google+ Hangouts On Air.

How do you get started?

To host a Google+ Hangout On Air you’ll need a Gmail account, a Google+ account, and a YouTube account. You’ll probably want a quality microphone and headset, and of course you’ll need a webcam and some good lighting.

Google+ Hangouts On Air has lots of cool features that a smart marketer can take advantage of like a screen sharing feature, a slide sharing feature, and the ability for viewers to rewind a live broadcast. You can even create a custom HOA interface. Plus, after the Hangout is over, the video recording is automatically uploaded to your YouTube account.

Hangouts on Air has the best qualities of a traditional webinar plus cool extras like the ability to host a panel of discussion with up to nine different experts or edit the recorded broadcast. A live player of your broadcast will be posted to your Google+ Home page and YouTube channel.

Which brings me to…

5 ways Google Hangouts On-Air can help you grow your business

1. Boost prospect engagement

Build stronger connections with prospects and customers using Hangouts. When people get a chance to interact with you live, ask questions, learn something, or get a problem solved that creates a connection. It also positions you and your business in a favorable light. You can even use feedback you gained from the Hangout to improve your business.

2. Get better leads, make more sales

Generate high-quality, targeted leads. Or, convert existing leads to sales. Webinar presentations are great for lead generation and boosting sales conversions.

3. Use HOAs internally

Use Google+ Hangouts On Air as a collaborative communication tool within your business. Anyone working with virtual teams will appreciate the ability to interact face to face, while sharing information in real-time.

4. Boost your SEO & visibility

Google+ Hangouts On Air will definitely give you increased visibility. Even people who miss the live presentation will be able to search for and view the video later on YouTube or your website. And since video content is 53X more likely to appear organically in searches, it can’t hurt to have a few Hangouts posted on YouTube.

5. Make Google+ Hangouts On Air part of your content strategy

You’re developing video content that you can use in multiple ways later. You can share it, sell it as a standalone product, use it to generate opt-in leads, embed it on your website, and more.

Google+ Hangouts On Air can help you establish credibility and trust, strengthen relationships with prospects and customers, and encourage their participation.

Anyway, I want you to take a look HERE and see what Smedio has in store for you. And if you want to learn more, consider registering for the Webinar Influence training, and learn everything you need to know to start conducting your own webinars…right now!

[et_social_share]