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Sports
6 posts
The History of Sports and Marketing
Sport has a universal reach. It is a kind of entertainment that can be accessed and understood by…
How Social Media Levels the Playing Field for Entrepreneurs
The awesome power of social media makes successful entrepreneurship a reality for anyone who aspires to reach his…
Super Bowl XLV – A Perfect Social Media Advertising Case Study
[smartads] When it comes to advertising, it doesn’t get any bigger and better than the Super Bowl. The…
A Classic Social Media Marketing Case Study
[smartads] The 2010 FIFA World Cup was a revelation of how global sporting extravaganzas can use social media…
Marketing Lessons from the 2010 FIFA World Cup
Now that the world’s most watched sporting extravaganza – 2010 FIFA World Cup is over, it’s time to…
How Twitter is Making the FIFA World Cup Even More Fun!
[smartads] Are you a football fan gripped in Word Cup fever? The world’s most widely watched sporting extravaganza…