Tag Archives: Social Media

There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media. Sites like Twitter and Facebook have contributed to the overall popularity of social media. Their growth points to …

Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe that to be a successful …

Last year, I exhaustively wrote about several aspects of Google+ including how you can leverage Google+ Hangouts for your business as well as make the most of the lethal combo of Google+ and Google Apps. While Google+ Hangouts proved to be effective, there was one major drawback – it wasn’t directly possible to stream hangouts live on air. Though several …

Content is king – while there is no denying that fact, it’s equally important to ensure that quality content gets the attention it deserves. Whether it’s blogs, social media profiles or websites, getting eyeballs to your content could be a challenging task. Hence, you must device creative ways to get eyeballs to your content. I’ve often come across several websites …

So you’ve finally decided your company needs to have a presence on Twitter. Congratulations! You’re joining a number of companies that have made that exact same decision and seen a lot of success because of it. However, it can be a harrowing experience using Twitter in the marketplace if you’re not educated and informed on what to do and what …

There’s little doubt that the Internet is now an integral part of our daily lives. In fact, it’s hard to imagine our fate without Internet. Whether its education, entertainment, business or communication, the Internet has proven to be a blessing for humans in more ways than one. To that effect, I always wonder where the Internet is heading in the …

What makes social media so compelling and attractive for selling? It is a myth or just media hype? How should you sell on social media? Will aggressive selling work on social networks? These are some of the questions I’m often asked by marketers who are wary of how to sell online using social media. There’s no rocket science involved in …

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world know about you and your business. Locate and follow your target audience: it’s like a “seek and destroy” mission in …

The evolution of social media demands the repetitional implications of its implementation on and offline. The ultimate benefit of every social contact is to activate social engagement that builds your personal or corporate brand. If your brand is soiled and you’re are looking to give it a facelift, or you’re are looking at boosting your online reputation, here are three …

Image Courtesy of Buzzom When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact – before “tweeting” …

Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of them argue that social media …

The thing which I love most about social media is that it keeps producing one game changer after the other. If you have been following social media circles off-late, there’s a good chance that you’ve heard about Pinterest. In fact, Pinterest is not a recently launched social network; it has been around for about two years but its bagged limelight …

What day is this? Its Valentine’s Day, and I’m doing a post on love. No, I’m not giving tips or telling you about the person I love, but I’m talking social media. I’ve learned a lot about social media in the past year. Here are 10 things I’ve come to love about it. 1. Follow Friday One of the best …

The social web offers tremendous marketing and customer relations opportunities for SMBs and major corporations. Your success with the social web greatly depends on having a solid understanding of social media fundamentals. Below is an infographic cheat sheet to help your business re-establish its social media campaign. Source: Flowtown

At the end of the day it does not matter whether you are on main street or Wall Street or cruising down easy street, the fact of the matter is with these Occupy Wall Street protests is that there lies a problem – the problem of a burgeoning income gap between executives and employees, a corruption of banking and loans …