Tag Archives: How to use social media

There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media. Sites like Twitter and Facebook have contributed to the overall popularity of social media. Their growth points to …

A decade back, social media was a lesser-known phenomenon. With time, it emerged as a handy online tool to keep in touch with friends and family over the internet. Wikis and blogs gained momentum but largely in the context of personal use or for informational purposes. Since then, the social media scenario has changed every year, for the better. While …

It’s fair to say that Year 2010 well and truly belonged to Facebook and Twitter and no other network managed to even remotely compete with these two biggies of the social media world. While that trend is likely to continue in the New Year, I’m seeing another game changer social media phenomenon rising through the ranks – “Quora”! To be …

Did you know “Snow White and the Seven Dwarfs” is one of the most successful Fairy Tales ever?  It’s in the List of AFI’s 100 Years 100 Movies and ranks 34. Originally it was written by the German Brothers Grimm. Remember the evil Queen who asks: “Mirror, mirror, on the wall…who’s the fairest of them all?”. The Mirror, pleasing her, …

In April this year, my fellow Smedio blogger Jay Adams wrote an interesting story on “10 Ways to Build Social Media Clout” for your business. Building a useful and impressive social media clout is only half the battle won. The other and equally important challenge is leveraging the social media clout into a business’ success story. How does a true …

Locating and building a target audience is one of the biggest challenges for businesses pondering to take the plunge into the social media world. While building any audience is easy, it offers little value unless it’s ‘well-targeted’ and willing to engage with your business. You may be about to launch the next big-game changer campaign, but unless you have a …

Social Media is gradually emerging as a norm rather than an exception in the business fraternity. However, using social media requires a careful thought process and strategic planning. Over the last couple of years, I have observed drastic changes in how businesses use social media and with all my experience, I can say that social media has a bright future …

Most business follow a simple rule when it comes to adopting new technologies or paradigms – If it boosts my business’ ROI, it’s worth the investment. Social Media is no exception to this rule. Unless, businesses see value addition from social media, they are not going to take the plunge. Therefore, as a social media activist, one of my primary …

Social Media is increasingly becoming a norm rather than an exception in the business world these days. Low cost, wider reach and real-time communication are some of the most obvious business benefits of social media. There’s no doubt that social media is an immensely powerful tool for businesses. However, with power comes responsibility and social media is no exception to …

There is little doubt that social media has conquered the web in the last few years. So, which is the world’s most popular social network – Facebook or Twitter? The battle of supremacy between world’s social networks clearly looks to be two-horse race at the moment. Will the scenario change next year or perhaps even a couple of years from …

It’s fair to say that social media has changed the business landscape for good. Having a social media presence for a business is increasingly becoming the norm, rather than being an exception. Social web has well and truly arrived and it’s not just the large scale enterprises, SMEs are hopping on to the social media bandwagon to connect with their …

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media. The beauty of social media lies in its ubiquity. While I’m not saying that social media is a “one size …

Twitter has shattered marketing records one after the other, in the last one year or so. And it continues to re-write the modern books of marketing. While there is little doubt that Twitter is a smart marketing tool, it needs smart users to make its best use. One of the areas where I personally consider Twitter to be the most …

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics prove to be no good? I personally believe that the world is yet to see the full potential of social …

“Happy Social Media Day” to all my friends & social media enthusiasts all over the world. Just in case you did not know about it, June 30th has been declared as ‘Social Media Day’ by Mashable, a popular social media site. As a sign of growing popularity of social media, Victoria – the capital city of British Columbia, has also …