Tag Archives: Apple

With the new iPad made available to the public for purchase in most markets on Friday, one could only imagine the possibilities it facilitates to creators and consumers. The versatility of this all-in-one device has inspired the info graphic below:   Source: NextWorth

There are technology companies and then there’s Apple – a class apart and in a league of its own. Whether it’s transforming the future of smartphones with the iPhone or creating a new business segment for tablets with the iPad, Apple’s technology has been a game changer in several markets. And when Apple announced a special event to “reinvent the …

Why do you exist? Why does your business exist? Have you ever thought about this? You should. Whether you’re a purveyor of food products or a purveyor of words, you present a brand. And through targeted marketing campaigns, you strive for brand awareness. But have you ever thought about what draws customers or clients to you, or essentially your brand? …

The New Year couldn’t have started off on a better note for Apple loyalists and Twitter lovers such as me who’ve for long craved about getting a quality Twitter client on the Mac platform. As they say, better late than never – the much improved Twitter for Mac has finally arrived on the newly launched Mac App Store. Being an …

As a staunch Apple loyalist, I’m proud to say that there’s no other company in the world which is equally good at innovation and marketing alike. Be it Google, Microsoft or any other technology giant, they all need to learn a marketing lesson or two from Apple. Creating a bestseller product is only half the battle won. The other and …

The moment I saw Steve Jobs unveil the new iPhone 4 at WWDC on June 7th, my eyes lit up in anticipation of what to expect from it as an online marketer. Thankfully, I can say that the new iPhone 4 is an online marketer’s dream come true courtesy of its superb video recording functionality. No Flash, No Worries I …

Apple and Google have never been known as the best of friends. However, in the last few months, the two technology heavyweights have faced-off against each other in numerous battles. There’s no doubt that both these companies are engaged in a titanic rivalry which spans multiple issues, domains and technologies. It would be foolish to pick a winner in this …

Apple has just released an outstanding video online tutorials for the iPad. Enjoy! Join the Smedio Facebook fan page for a chance to win an iPad!

While it has been reported that Apple CEO, Steve Jobs, was sited during the 82nd Annual Academy Awards, Apple chose the Oscar night to air its first iPad commercial. The 30 seconds commercial presented a user breeze through the iPad features in a relaxed mode. The Apple iPad sale will launch on April 3rd but the pre-ordering of the highly …

Although social media is an important way of connecting with your customers, never underestimate the power of utility. Providing a useful service is what will permanently establish your brand among your consumer base. Today, the easiest and least expensive way to deliver instant service to your clients is through iPhone applications, or apps for short. If you’re not familiar, an …

The iPad is meant to be the “perfect” device for e-books, movies, email, and photos. As true as that subjective statement may prove, there’s no reason for people who already have a laptop or, better yet, an iPod Touch, to even consider getting the iPad. The iPad is simply a glorified iPod Touch, one with a large screen that can …