Although social media is an important way of connecting with your customers, never underestimate the power of utility. Providing a useful service is what will permanently establish your brand among your consumer base. Today, the easiest and least expensive way to deliver instant service to your clients is through iPhone applications, or apps for short.
If you’re not familiar, an iPhone app is a software program developed exclusively for people who use an iPhone or iPod Touch. Apps are sort of like the new ringtones, except apps are so much more: they’re delightfully interactive and functional. Your iPhone and iPod Touch users can find an app to do just about anything, ranging from entertainment to useful information. The most popular apps are those with the ability to keep users hooked.
Because the iPhone and iPod Touch are so enormously popular, companies can reach a sizeable number of consumers through your app. If you make an app available for your business, you can potentially attract and service an entirely new customer pool.
What Type of App Should You Use?
The best answer to this is understanding the needs of your consumer. Grocery stores may find it appropriate to develop a shopping list application for users that include an updated inventory and the ability to pre-order a cart full of groceries. If you operate a hotel, consider developing an app that provides your guests the benefit of ordering room service, a wakeup call or even checking their room’s voice mail through their iPhone. The types of services you can provide are only limited by your imagination.
How to Create Your Own iPhone App
You have the option of building your app from scratch or outsourcing to a developer. If you’re working with a limited budget and are ready to roll up your sleeves, there a few things you need to consider to create your own iPhone app:
- To create your own iPhone app by yourself, you’ll need to join Apple’s iPhone Developer Program, which costs $99 for the basic rights.
- You’ll need access to an iPhone or iPod Touch in order to test your program.
- You’ll need an Intel-based Mac Computer with Mac Operation System X 10.5.5.
With these necessities in place, sketch out your idea on a notepad and then program it. If you really want to cut costs, join forums dedicated to iPhone app development and take a lot of notes!
Of course, if you’re no programmer, creating an app entirely by yourself won’t happen. So, consider hiring a developer to handle the “under the hood” stuff.
Outsourcing to a developer is a very viable option. Instead of scouring sites like Craigslist and hoping for the best when it comes to a designer, look for developer companies that specialize in creating iPhone apps. Companies such as AppMakr, Sweb Apps and AppBreeder provide application development services that’ll get you started.
You can also find good freelance app developers on sites like Elance.com. On these sites, you simply write a description of the app you want, and plenty of qualified web programmers will bid to win your project.
Whichever route you take, be sure to check the portfolios of those you’re considering having handle your job, and check out how previous clients have evaluated their service. Ask questions to ensure they’re capable of delivering and enhancing your idea. Before long, you’ll have your company’s own app in the game. New levels of success are sure to follow.
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