The social web offers tremendous marketing and customer relations opportunities for SMBs and major corporations. Your success with the social web greatly depends on having a solid understanding of social media fundamentals. Below is an infographic cheat sheet to help your business re-establish its social media campaign. Source: Flowtown

At the end of the day it does not matter whether you are on main street or Wall Street or cruising down easy street, the fact of the matter is with these Occupy Wall Street protests is that there lies a problem – the problem of a burgeoning income gap between executives and employees, a corruption of banking and loans …

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like Facebook and Twitter continued to …

It’s fair to say that Facebook has revolutionized the concept of how a social network can leverage third-party apps to transform itself into a platform. In fact, I strongly believe that apps have played a crucial role in establishing Facebook as the world’s leading social network. It’s no surprise that other social networks such as Google+ are leveraging the concept …

Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running …

There’s no doubt that Facebook is by far the world’s leading social network and no other competitor comes close. Over the years, several new social networks have come up with varied strategies to compete with Facebook. Those who tried to clone Facebook failed miserably. Others which took the anti-Facebook route didn’t fare any better. IMO, Google+ is perhaps the only …

Critics and analysts often love to pit one social media network against the other – be it Facebook vs. Twitter, Facebook vs. Google+, Twitter vs. Google+ or Facebook vs. LinkedIn – we’ve seen nearly all permutations of comparisons over the last couple of years. In fact, the comparisons and the so-called battle between Facebook and LinkedIn has been a well-documented …

The Google+ euphoria finally seems to be settling down. There’s no doubt that Google’s second innings in social media started with a bang – Google+ came, saw and conquered the hearts of people all over the world. Google+ had the wow factor and it hit other social media networks where it hurts the most. However, despite the initial enthusiasm over …

I often say that social media is a powerful monster and with power, comes responsibility. If you use it for constructive means, it pays off. If you don’t get it right, you pay for it. Though it’s hard to believe, social media has been directly or indirectly associated with a large number of incidents related to violence, terrorism and uprisings …

Social media is an opportunity. It is also a challenge. It’s often said that social media is perhaps one of the most powerful modern age business tools. With power comes responsibility and social media is no exception to that rule. From a business perspective, social media opens up a new world of opportunities and it’s exciting as well as crucial …

It’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues to present one marketing game changer after the other. As a …

In the past, I’ve often emphasized upon the importance of building and adopting a social media strategy that works.  Last year, I wrote several posts to uncover why businesses must formulate and practice a social media strategy that works. Whether it’s measuring the ROI on your social media efforts or saving a dying business with social media, building a social media strategy …

Google+ has grown to 25 million+ members in no time. Facebook has over 750 million members and continues to grow at a scorching pace. Groupon and LinkedIn have redefined the IPO paradigm for good. Facebook is expected to go public next year with a market valuation worth – hold your breath – $100 billion. Is technology growing too fast to our …

One of the most powerful ways a nonprofit can win over donors is to ensure transparency and accountability. This is at the core of the mission of SeeYourImpact.org, a new non-profit that uses social media to report back to donors where their money went. Founded by former Microsoft executives Scott Oki and Digvijay Chauhan, it’s a revolutionary model for how …

When Google+ launched, I knew that comparisons to Facebook are inevitable and many experts would be quick to claim that Google+ will dethrone Facebook as the #1 social network. However, challenging Facebook is no child’s play. The world’s leading social network silenced its critics by announcing that it now has a community of over 750 million users.