The social web offers tremendous marketing and customer relations opportunities for SMBs and major corporations. Your success with the social web greatly depends on having a solid understanding of social media fundamentals. Below is an infographic cheat sheet to help your business re-establish its social media campaign. Source: Flowtown

At the end of the day it does not matter whether you are on main street or Wall Street or cruising down easy street, the fact of the matter is with these Occupy Wall Street protests is that there lies a problem – the problem of a burgeoning income gap between executives and employees, a corruption of banking and loans …

Here’s an infographic which highlights nine entrepreneurs who made it big pretty early. Mark Zuckerberg, who at age 27 has an estimated personal net worth of $17.5 billion, tops the list, followed by Groupon founder Andrew Mason ($1.3 billion) and Firefox founder Blake Ross ($150 million). Click image to enlarge Source: H&R Block

Last week, we started a series of posts to focus on the basics of social media and digital marketing. Today, we answer the broader question of what is marketing. Though this phrase has been around since several decades, it’s ironically the most commonly misunderstood term in the business world. In this post, we talk about the underlying principle behind marketing, …

As we enter the New Year, it’s time to reflect on the year gone by and plan for the next twelve months. For smedio, it’s a time to celebrate our success over the last year and put our heads down for the challenges that lie ahead in year 2012. 2011 was a phenomenal year for the smedio community as we …

2011 was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon. Whether it’s social networks, location-based services, mobile websites or social web, I reckon 2012 will be a defining year for …

In year 2011, Facebook further solidified its position as the world’s most widely used social network among business and enterprise users. Whether it’s the launch of Facebook for Business, the Facebook Pages for Business and Brands or business-friendly profile changes, the world’s leading social network did most things right to please the business fraternity. Though Facebook Pages were well received …

A Marketer’s job is all about influencing others. And when it comes to measuring influence, you simply can’t ignore Klout – undoubtedly the Internet’s most happening social media influence metric service that measures how many people you influence (“True Reach”), how much you influence them (“Amplification”), and how much they influence others (“Network”). Though Klout has been around for almost …

The wait is over and Google+ is finally available for Google App users. The announcement marks a strategic milestone as well as an acid test for Google’s latest social media experiment as the enterprise segment may have a deciding say in deciding the eventual fortunes of Google+. From a broader perspective, it will be interesting to see if Google+ lives …

First things first, I’m no Facebook worshipper. In fact, I use all leading social networks for definitive needs. I use LinkedIn as a professional networking and hiring tool, Twitter as a means for marketing, YouTube for video promotions and Facebook for advertising and customer service. And I’ve to admit that I’ve liked whatever I’ve seen of Google+ so far as …

Blogs are the oldest and perhaps the most mature form of social media. They’ve been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as Google+ were born. Several bloggers who started on a shoestring budget have since become household names in the technology and social media world. Most bloggers …

Gone are the days when people questioned if a social network such as Facebook could make money. In fact, I wasn’t surprised when Facebook was valued at $50 Billion. A recent Reuters report suggests that Social network Facebook managed to double its revenue in the first half of 2011 to $1.6 billion. Many critics had questioned whether Facebook would be able to …

Would you like to be prepared for the unexpected? Understand the problems and desires of your customers? Have a team in place sharing valuable content that solves your customers problems? Look no further. In this article you’ll discover what “brand journalism” is, how to start and what it means in ROI for your business.

Social media is an opportunity. It is also a challenge. It’s often said that social media is perhaps one of the most powerful modern age business tools. With power comes responsibility and social media is no exception to that rule. From a business perspective, social media opens up a new world of opportunities and it’s exciting as well as crucial …

It’s been an eventful last couple of weeks for the technology sector. First, Google surprised everybody by gobbling up Motorola. Then, HP made a couple of dramatic announcements to leave the PC business and scrap all its smartphones and tablets. And the big daddy of all tech news came in yesterday when Apple CEO Steve Jobs announced that he’s stepping …