Earlier this month, Facebook launched the ‘Subscribe’ button that lets users view other people’s feeds. The idea is to allow users to follow people within their stream even if they are not friend, pretty much like the concept of Google+ Circles. Twitter uses the same concept where you can follow someone and there’s no compulsion on others to follow you …

Would you like to be prepared for the unexpected? Understand the problems and desires of your customers? Have a team in place sharing valuable content that solves your customers problems? Look no further. In this article you’ll discover what “brand journalism” is, how to start and what it means in ROI for your business.

It’s fair to say that Google+ has taken the social media world by storm. Facebook is no longer unchallenged and Google+ holds the potential to emerge as a powerful branding tool for businesses. While I’d refrain from calling it the ‘Facebook Killer’, I have no doubt that Google+ can be quickly evolved into a prime time advertising tool. To say that …

Did you know that personal branding is the secret to growing your business, especially with Facebook pages? If you think about Vin Diesel, Will Smith, Tony Robbins or Mary Smith. They’ve built their success around their personal brands. You might think that this works only for celebrities. Well, here’s the good news. It works for your business as well. So, …

Why do you exist? Why does your business exist? Have you ever thought about this? You should. Whether you’re a purveyor of food products or a purveyor of words, you present a brand. And through targeted marketing campaigns, you strive for brand awareness. But have you ever thought about what draws customers or clients to you, or essentially your brand? …

Social media monitoring tools are becoming more critical to companies who are interested in finding out whether they are making a mark online. These companies are also able to monitor whether the ‘word on the streets’ about their companies is positive or negative and can play a part in their online reputation management. With the daily creation of new blogs, …

Why should you worry what people say about you or your brand online? You’re already doing an awesome job for your clients, people who know you professionally and personally recognize you run a terrific company, right? Do you use user reviews / local search sites such as Epinion, Yelp etc? Why do you use them? You use them because what …

There’s no question that BP has messed up big time – not just with the oil spill but the way its PR team has managed the aftermath of the incident. If you are looking for a social media disaster, the BP oil spill is the perfect example. The company’s brand value has gone for a toss, customers are disgruntled and …

Enough has been said about Twitter being a great tool for local branding. You can search followers in your geographical area, connect with them and establish a great local brand. There are thousands of success stories where Twitter has worked wonderfully well as a tool for establishing a brand locally. But creating a global brand is an altogether different ballgame. …

Can a textual messaging service all of 140 characters do any good to your brand? Of course, it can do a world of good if you choose a smart branding strategy for your business on Twitter. Your Twitter profile is a good reflection of your brand in the so called Twitterverse (Twitter Universe). So, how do you turn your Twitter …

What can you achieve with just 140 characters in your tweets? The answer depends on how effectively you use your words while tweeting. Even a short and simple tweet written effectively has the makings of a bestseller on Twitter while a mediocre tweet is likely to be given a pass by most Twitter users. Many people ask me how they …

What’s in a name? – William Shakespeare A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is …

You signed up for Twitter for a reason, but with everything else going on, it’s tough to completely focus on building your Twitter presence. I understand. But you’ve got to fight the urge to push Twitter to the back of your priorities if you want to seriously tackle the social space. Want to know what you’re missing out on while …

Online video marketing has exploded, with companies large and small using it to cultivate business. From aspiring artists and politicians to authors and tax consultants, anyone interested in revving up their website traffic can easily and affordably make video marketing magic. If you haven’t used this strategy to promote your products or services, now is the time to get started. …

Your brand — whether you’re a corporation, a small business or an entrepreneur — is, in some senses, who you are. It’s how people identify with you or your company. When using social media to further your brand, it’s so very important to understand how finding the right balance between brand and personality can lead you to success.