| Join the Conversation |
Most businesses in UK favor Twitter over Facebook to interact with their customers, a new survey from Virgin Media Business has revealed. While this particular survey was restricted to UK only, Twitter rules over Facebook in a large number of business markets worldwide. Continue Reading »
If you thought social media is just popular with the young generation, let me correct you. A recent study titled “Older Adults and Social Media” from Pew Research Center Publications indicates that the 50+ crowd is flocking to social media in huge numbers. While a large majority of these users resort to social media to “stay connected”, a fairly substantial proportion are not averse to using social media for looking for their shopping needs. Continue Reading »
YouTube today launches “Films”, a new dedicated full-length movie section that allows you to watch mainstream releases and classics. It also offers Bollywood hits. We have learned that agreements have been reached with Sony Pictures in the US, Lionsgate, MGM and UK movie service, Blinkbox to make this possible. Continue Reading »
If you planned to start and market a business without much money a few years back, you’d be a dead duck. Those days, a shoestring marketing budget wouldn’t fetch you any significant returns. However, things have changed considerably in the last couple of years, especially with the ongoing Twitter revolution.Not every business realizes that its shoestring budget and availability of limited financial resources is actually a blessing in disguise. It keeps you on your toes and you’ve to be smart and proactive. Continue Reading »
A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising. While some use social media to provide instant customer service, a number of others have realized that social media is an invaluable hiring/ recruitment tool.
A recent survey titled Jobvite Social Recruiting Survey 2010 indicates that social media has now replaced conventional job sites and forums as the primary hiring tool for a large majority of companies. Continue Reading »
The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications (RIA) represents what is now the world’s most popular media.
Riding on the popularity of internet and explosion of social media, new media works on the unique principle of on-demand access to content any time, anywhere and on any device. Continue Reading »
Twitter has shattered marketing records one after the other, in the last one year or so. And it continues to re-write the modern books of marketing. While there is little doubt that Twitter is a smart marketing tool, it needs smart users to make its best use. One of the areas where I personally consider Twitter to be the most effective marketing weapon is to reach out to your local audience.
Though Twitter’s worldwide popularity is unparallel and it’s a great global platform, it has some of the smartest local features I’ve seen in any social media tool till date. So, why do I believe that Twitter is a fantastic local marketing tool? Let me walk through my list of good reasons. Continue Reading »
Canada loves social media! From business to politics and healthcare, social media has been embraced with open arms by Canadians. When it comes to using social media for business gains, Canada leads the worldwide charts with nearly 90% Canadian businesses adopting social media tools.
As a Canadian and a staunch social media loyalist, I’m overjoyed with these statistics provided by the March 2010 survey conducted by Leger Marketing. The survey was done on behalf of SAS Canada, a well-known business analytics company and involved polling nearly 1000 management staff from public and private sector organizations in Canada. Continue Reading »
There’s no denying that social media is changing businesses for good. It has opened up new avenues of marketing, sales and customer service which have never been imagined earlier. Many businesses have adopted Customer Relationship Management (CRM) as the preferred means to get closer to customers. Social Media has also played a key role in popularizing CRM with innovative apps and unique self-service models.
When it comes to deriving maximum gains for a business, a right combination of social media and CRM is the perfect tonic. Social media and CRM compliment each other and it’s fair to say that they are “made for each other”. Continue Reading »
The 2010 FIFA World Cup was a revelation of how global sporting extravaganzas can use social media as an effective marketing media. And now, with Singapore hosting the first ever Youth Olympic Games (YOG) starting two days ago, sports fans worldwide are preparing themselves for another sporting joyride.
I’m often quizzed by online marketers who’re interested in exploring “live” marketing case studies rather than the ones which occurred several years back. They have a valid point that marketing strategies change with time so what worked wonderfully well few years back may be a recipe for disaster in the current marketing scenario. I, for one, whole heartedly agree with them. When there’s the 2010 FIFA World Cup and now the YOG 2010, why do you need to go back in time and dig dead marketing graves? Continue Reading »
| Advertisement | Advertise with Us! |
Smedio Links
Recent Posts
Hot Topics
Categories
Blogroll
Fresh Bookmarks