The growing impact of visual elements in content development has given birth to a new kind of marketing – visual marketing. These elements include photos, videos, infographics, comics, memes, slideshows, and other visual content. One reason for the growth of

The future of social media is being spelled by Facebook. Everybody familiar with the industry already knows about Facebook’s much-maligned, mismanaged IPO, and how the resulting debacle resulted in its share price languishing while Wall Street wonders if the social

Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow

You can create multiple streams of income from a website. You don’t just have to rely on Google AdSense as a primary source of revenue for your website. Think about what would happen if Google finds a violative condition to suspend

For those of us working in the digital marketing realm, you probably operate on the assumption that we are trailblazers – and to be fair, we are. You might be surprised, as I am, to learn that the basic principles

Internet security and privacy are huge issues, and that will not change for the foreseeable future. The online universe has made it possible to plan dates, research policy positions, make health decisions, buy the newest gadgets, and a host of

Marketing campaigns are a great way to drum up business, this we know. But a successful campaign must be thoughtfully coordinated, and should meet with certain key criteria, without fail. Nailing down these principles goes a long way toward ensuring

Facebook is a seemingly unending portal of business opportunities. Yet, if you’ve left your brand’s Facebook presence unattended for a while, you are well aware just how quickly your brand can become lost in the sea of information and conversation

Social marketing is a must for all of us – and such has been the case for several years now. That being said, we are all involved in marketing through sites like Facebook, Twitter, and Pinterest. But successfully gaining conversion