[smartads]
So, let’s assume the iPad will survive, but hardly thrives … How will it impact the business world? Well, other than for a Notepad-like capability, there’d be few reasons to buy an iPad for work.
However, there is one very functional aspect of the iPad, and that’s the ability to write/type on a decent size QWERTY keyboard. Imagine being in a boardroom. Instead of taking down notes on paper or loudly tapping out notes on a laptop, the iPad would allow you to take notes electronically without making much noise.
Time, as well as energy, could be saved since you wouldn’t have to transfer written notes to any electronic media after handwriting them. Time and energy will be saved during the board meeting itself: It’s more awkward to write/type on a laptop than it is on something smaller like an iPad, which is closer in size to a sheet of paper.
The iPad, however, may hammer the last nail in the coffin for those ol’ newspapers, magazines, and other forms of papered journalism.
As mass culture has begun relying so heavily on the Internet, a especially now due to the recession hit, those “Ice Age” newspapers and magazines have been facing trouble, thanks to soaring electronic age. Not only are electronic devices fast, effective and capable, people can afford “the future.” Meaning, much of the media that we consume is free. For those using an iPad, getting newsletters, magazine articles, and even books will become a simple and addictive process.
Although reading isn’t directly a “business function,” the fact that people using an iPad will be less included to buy newspaper, paperbacks, and magazines is significant. And it may be a double-edged sword for your company, depending on your relationship with on traditional media …
If you’re publishing on magazine or newspaper, or you count one among your vital business account or customers, your client may fall into deep financial trouble.
On the other hand, if you need to advertise offline – as many companies still do – the deals for your ad buys just might get sweeter. I don’t want to say there’s a fire sale on ad space just yet, but if Apple has its way with the iPad, there could be many fire sales in the making.
While I have been a big Apple fan and user since 1990, I have to admit that I just didn't see the appeal of the iPad for awhile. Then one day as I sat curled in a recliner with my laptop balanced on my legs, I suddenly remembered all those flights with the laptop sandwiched between me and the seat in front of me. For that application alone, if you do a lot of flying, the iPad may be a wonderful way to make life easier. Good luck with another potential game-changer, Apple!
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