It’s often said that simplicity is the best sophistication and I reckon Facebook login is a perfect testimony to that statement. Several social networks existed before Facebook was launched but none of them managed to make a significant impact. Facebook changed the rules of the game and has proven to be a model success story for how you can leverage the best of social media while sticking to the “simple is good” principle.
A case in point is the Facebook Login page. While it’s easy to write it off as just another web page on the Internet, it beautifully sums up the simplicity approach adopted by world’s leading social network.
Facebook Login Page
Facebook has grown exponentially over the last couple of years and is quickly approaching the landmark of 600 million users. One of the major reasons why Facebook gets so many new users every day is the simplicity of its Login/ Signup page. If you are a new user, all you need to do is enter some basic information and you’re all set to join the Facebook bandwagon.
If you are an existing user, just enter your email/ password and get started. Moreover, if you’ve chosen the “Remember Me” option, you are directly logged in to Facebook.
Minimal Learning Curve with Facebook Login
If it’s too heard to learn, most users will shy away. Facebook quickly realized that and ensured that users need to go through a minimal learning curve in order to use its social network. Therefore, the login page has an intuitive UI which works even for layman users and for newbies who’re still finding their feet on the web.
Third Party Integration with Facebook Login
Once Facebook established itself as the numero uno social network, it became obvious that more and more sites would link to it. Therefore, the next logical thing to do was to let third-party websites integrate with Facebook. There is a wide array of powerful APIs which developers can use to create social experiences to drive growth and engagement on their websites.
You can add Facebook integration to your website in several ways including the Login Button, Registration Plug-in etc.
Facebook Login Button
The Facebook Login Button method is currently the most popular third-party integration approach. The idea is simple – The Login Button shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button.
Developers have full control over the look and feel of login button. For example, they can specify the maximum number of rows of faces to be displayed.
From a user perspective, it’s handy as they do not need to login to your site. Moreover, being associated with Facebook, the world’s leading social network, adds credibility to third-party websites.
Do you think the simplicity of Facebook login page is part of their phenomenon success? Leave your thoughts below.
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