Tag Archives: Social Web

What day is this? Its Valentine’s Day, and I’m doing a post on love. No, I’m not giving tips or telling you about the person I love, but I’m talking social media. I’ve learned a lot about social media in the past year. Here are 10 things I’ve come to love about it. 1. Follow Friday One of the best …

We are very pleased to announce that yours truly smedio is turning one today! We’d like to take this opportunity to thank the smedio family (esteemed readers, team members) and our well wishers as well as our critics who’ve been a part of this amazing success story. We’ve cherished having you on board as part of our growing community and …

Most of us are very familiar with and have been using Twitter as a means to connect in our respective online social networks. This application allows us to broaden our network of friends online and update our contacts with what is happening in our lives through our status updates. However, it can only give as much; we have to type …

Social Media isn’t merely about creating Twitter profiles and Facebook pages. In fact, developing profiles and pages is only one of the many tasks in your business’ quest for social media success. I often say that social media isn’t a short cut to success for businesses. It was never meant to be. And attempts to make it work as a …

With power comes responsibility and social media is one of the most powerful business tools of the modern Web 2.0 times. While it’s heartening to see social media gaining traction in the business community, there’s a strong need for educating business owners on how to get the best out of social networking while avoiding the most common pitfalls. On one …

Most business follow a simple rule when it comes to adopting new technologies or paradigms – If it boosts my business’ ROI, it’s worth the investment. Social Media is no exception to this rule. Unless, businesses see value addition from social media, they are not going to take the plunge. Therefore, as a social media activist, one of my primary …

Social Media is increasingly becoming a norm rather than an exception in the business world these days. Low cost, wider reach and real-time communication are some of the most obvious business benefits of social media. There’s no doubt that social media is an immensely powerful tool for businesses. However, with power comes responsibility and social media is no exception to …

I’m no “Paul the Octopus”, in fact I generally refrain myself from making any predictions since I’m not very good at it. However, being an active social media activist, I’m often quizzed on my perception regarding the future of social media. How will the social media scenario change 5 years from now? Will Twitter and Facebook still be as popular …

It’s a popular saying – “Men are from Mars, Women are from Venus”. However, when it comes to the world of computers and internet, people often believe “Men are from online gaming, women are from social networks”. While it’s true that men dominate the online gaming brigade, it would be foolish to ignore their presence on the social web. Several …

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications (RIA) represents what is now …

The devastating earthquake in Haiti and Japan, and the BP oil spill had something in common. While the first two were natural disasters, the latter a human error – these grueling incidents showed us the importance of social media as the modern-age tool for managing crisis and emergency response. While a lot has been said about how social media is …

If you’ve good intentions, it’s never too late to start afresh. I come across several successful online marketers who aspired to be social media icons but they feel they’ve missed the bus. The immense power of social media is now viewable to one and all – it’s already ranked as the most popular online activity in less than half a …

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called Web 2.0 which is redefining the internet and World Wide Web for good. While I personally believe that billboards, print …

Have you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a business to maximize its reach by gaining maximum number of quality inbound links. So, how do social bookmarking sites work …

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a small business, the implications of an overdose or too little of social media can be equally catastrophic. Therefore, there’s a …