Tag Archives: Social Media Tools

Image Courtesy of Buzzom When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact – before “tweeting” …

I must admit: it’s always great talking with someone who doesn’t think being business-savvy and social media inspired are incompatible. This is what you get when you have an extended conversation with Tessa Kravitz, one of the busiest people I know. It’s not just about building a large following she told me, but doing your best to consistently engage that following, …

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather than risking a Do-It-Yourself approach. …

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing and customer service. A significant number of businesses tend to adopt the Do-It-Yourself policy for social media adoption while a …

Social Media and Smartphones are two of the most happening technologies of recent times. Therefore, it’s unsurprising that several technology heavyweights such as Microsoft and Palm have tried to make the best of both worlds by merging social media with the latest advancements in smartphone technology. Unfortunate as it is, most such attempts have been miserable failures. The Facebook Phone …

Though there’s little doubt that Facebook and Twitter are gaining traction in the business and enterprise world, it’s not a walk in the park by any means. When large businesses adopt social media at a mass level, they manage a plethora of Facebook pages and Twitter profiles in order to maintain a consistent brand entity. And that’s surely easier said …

Social media platforms are not only changing the way we communicate and do business, they’re also changing our level of influence as customers and citizens. Recent events in Egypt, Iran, and Yemen show just how quickly messages can go viral and how much these viral messages can impact world affairs. Social media has given the common citizen a louder voice …

One of the frustrations with social media platforms is that each focuses on filling one or two particular needs in the marketplace, requiring users to set up accounts or pages on multiple sites. This creates inefficiencies for the busy executive or entrepreneur, so it was only a matter of time before one site set out to incorporate them all into …

Twitter Lists are under-estimated most of the time. The fact is if used effectively it can prove very much a productive tool. Success with Twitter Lists is all about how well you manage your lists. The following twitter tools let you get the maximum benefits out of your lists and save you time as well.

Social media monitoring tools are becoming more critical to companies who are interested in finding out whether they are making a mark online. These companies are also able to monitor whether the ‘word on the streets’ about their companies is positive or negative and can play a part in their online reputation management. With the daily creation of new blogs, …