Tag Archives: Social Media in Business

Finding a happy middle ground when using Twitter can be tricky for any business. After all, there is a pretty thin line between success and failure when it comes to business in microblogging. It’s important to recognize that, through careful scrutiny, Twitter can teach very important business lessons. Thinking should always be your first step

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like Facebook and Twitter continued to …

Social media is an opportunity. It is also a challenge. It’s often said that social media is perhaps one of the most powerful modern age business tools. With power comes responsibility and social media is no exception to that rule. From a business perspective, social media opens up a new world of opportunities and it’s exciting as well as crucial …

A lot has been said and talked about social media in the business world. Several recent surveys and research reports have indicated that social media is firmly on its way to becoming a norm rather than an exception amongst businesses. Whether its large multi-national enterprises or SMBs, everybody seems to be in a mood to cash in on the social …

Till a couple of years back, traditional direct marketing vehicles, such as direct mail and email marketing were considered a marketer’s best friends. However, the explosive growth of social media has changed the direct marketing landscape for good. When marketers started using Facebook and Twitter as direct marketing tools, critics were quick to ask how direct is social media marketing …

Last year, several social media critics predicted 2011 would be the definitive year when the social media bubble will eventually burst. On the contrary, I strongly put forward my opinion that businesses will get more social in 2011. Subsequently, I provided several insights such as the 5 biggest challenges for social media this year and how you can benefit from …

How do you identify the best social network for you? Does the one size fits all rule apply? Unfortunate as it is, the above rule doesn’t apply to the world of social networks. A social network that may sound perfect for business may indeed be a recipe for disaster for another business. Your competitors are all over the place so …

A social media profile represents a business’ online identity. Therefore, it’s crucial for businesses to spend time and effort in order to ensure that their social media profiles are informational, interesting and appealing to their fans/ followers. However, building an impressive profile and building a large follower base is only half the battle won. The other and perhaps equally important …

Is it a game, a social media exchange, a social media measurement tool or a rating system? Empire Avenue has been the eye candy of the social media world since the last month or so. Being an avid admirer of innovation in social media, I couldn’t resist the temptation to jump aboard the Empire Avenue bandwagon.

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather than risking a Do-It-Yourself approach. …

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing and customer service. A significant number of businesses tend to adopt the Do-It-Yourself policy for social media adoption while a …

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social media marketing bandwagon. The most widely prevalent concerns regarding social media marketing are: Is social media marketing suitable for my …

Though social media proved to be a great helping hand during the Haiti and the recent New Zealand earthquakes, there’s still a long way to go before it becomes the preferred disaster recovery management tool amongst businesses. Janco Associates conducted a review of 215 Disaster Recovery and Business Continuity plans and found that only 53 (25%) of them included social …

While there is no doubt that social media is all the rage amongst retail and advertisings sectors, it is yet to make major inroads in the financial services and banking sectors. A new report from Ovum, the technology arm of market analyst firm Datamonitor reveals that a majority of banks worldwide aren’t yet ready to embrace social media. Privacy and …

As an avid Twitter user, I’m often asked by my followers to retweet their messages in order to get them trending in the Tweetosphere. While the general belief is that the greater the number of retweets, higher is the probability of getting that topic to trend. However, a new research from HP shows that mainstream media acts as the primary …