Tag Archives: Social Marketing Tools

One of the frustrations with social media platforms is that each focuses on filling one or two particular needs in the marketplace, requiring users to set up accounts or pages on multiple sites. This creates inefficiencies for the busy executive or entrepreneur, so it was only a matter of time before one site set out to incorporate them all into …

Twitter Lists are under-estimated most of the time. The fact is if used effectively it can prove very much a productive tool. Success with Twitter Lists is all about how well you manage your lists. The following twitter tools let you get the maximum benefits out of your lists and save you time as well.

The holiday season is around the corner and people all around the world are beginning to get into a festive mood. As a business, how do you make the most of the fantastic opportunities during this holiday season? The answer is – Think and Act Social! Holiday season means time for shopping, outings and family get-togethers. From a business perspective, …

If you planned to start and market a business without much money a few years back, you’d be a dead duck. Those days, a shoestring marketing budget wouldn’t fetch you any significant returns. However, things have changed considerably in the last couple of years, especially with the ongoing Twitter revolution. Be it a small company, a startup or a one-person …

There’s no denying that Twitter is the most powerful yet free modern-age marketing tool. Unfortunate as it is, many online marketers tend to overdo things and cross their limits when the marketing medium itself is free. However, on Twitter, such mistakes are bound to backfire big time and can cause serious damage to your business’ reputation. It is strictly advisable …

If you’ve good intentions, it’s never too late to start afresh. I come across several successful online marketers who aspired to be social media icons but they feel they’ve missed the bus. The immense power of social media is now viewable to one and all – it’s already ranked as the most popular online activity in less than half a …

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called Web 2.0 which is redefining the internet and World Wide Web for good. While I personally believe that billboards, print …

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social media marketing bandwagon. The most widely prevalent concerns regarding social media marketing are Is social media marketing suitable for my …

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it offers immense value to businesses as well. Be it marketing, advertising, customer service or professional networking, social media does it …

“Happy Social Media Day” to all my friends & social media enthusiasts all over the world. Just in case you did not know about it, June 30th has been declared as ‘Social Media Day’ by Mashable, a popular social media site. As a sign of growing popularity of social media, Victoria – the capital city of British Columbia, has also …

Facebook’s has undergone a phenomenal transition in the last couple of years. It started off as a college photo sharing site a couple of years ago and is now emerging as a leading online marketing powerhouse. There is no doubt that Facebook is quickly moving up the ladder amongst all online advertising techniques. Most people get frustrated if they see …

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some of the questions I’m often bombarded with, especially from business owners who are keen to promote their business through social …

LinkedIn is often the forgotten about social network. A lot of people aren’t really sure what to use LinkedIn for, but there are plenty of qualities you should love about the service. Here are five reasons you should think about creating a LinkedIn profile:

Online video marketing has exploded, with companies large and small using it to cultivate business. From aspiring artists and politicians to authors and tax consultants, anyone interested in revving up their website traffic can easily and affordably make video marketing magic. If you haven’t used this strategy to promote your products or services, now is the time to get started. …

Creating a social buzz is important to businesses and entrepreneurs alike these days. There are a vast number of social tools out there to get the job done, but none are more popular than Facebook and Twitter. While the two can boast big numbers of daily users, there are some pretty significant differences in capabilities for each, and knowing which …