Tag Archives: New Media

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications (RIA) represents what is now …

We are very pleased to announce that yours truly smedio is turning one today! We’d like to take this opportunity to thank the smedio family (esteemed readers, team members) and our well wishers as well as our critics who’ve been a part of this amazing success story. We’ve cherished having you on board as part of our growing community and …

Most of us are very familiar with and have been using Twitter as a means to connect in our respective online social networks. This application allows us to broaden our network of friends online and update our contacts with what is happening in our lives through our status updates. However, it can only give as much; we have to type …

Have you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a business to maximize its reach by gaining maximum number of quality inbound links. So, how do social bookmarking sites work …

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a small business, the implications of an overdose or too little of social media can be equally catastrophic. Therefore, there’s a …

Two fantastic artists, both heartthrob performers – Lady Gaga and Justin Bieber have been engage in one of the most high-profile and fierce online battles of recent times to outscore each other on YouTube and Twitter. Lady Gaga’s ‘Bad Romance’ video was the most watched video on YouTube until it was toppled by teen sensation Bieber’s “Baby”. Welcome to the …

I’ve come across many social media enthusiasts who believe that the new media will spell doomsday for old media. I, for one, beg to differ. As much as I love social media for the innovation and flexibility that it offers, I’m also a huge fanboy of conventional old media techniques. I’ve always maintained that social media is NOT a replacement …

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some of the questions I’m often bombarded with, especially from business owners who are keen to promote their business through social …

Many organizations worldwide are reaping the benefits of adopting Web 2.0 communication channels in the workplace. Though numerous organizations still haven’t embraced this technology to communicate with employees, the ones that have taken the plunge have realized the unmatched benefits that Web 2.0 offers to companies and businesses.