Tag Archives: mobile marketing

Even as the dust is yet to settle on Facebook’s much-hyped IPO, it’s taught the world a much-needed business lesson – It doesn’t matter whether you are a small business or the world’s most popular social network, you need to make revenue out of your mobile user base. While Facebook has nearly 425 million mobile users, it’s not making any …

The explosive growth of smartphones and tablets has changed the face of marketing for good. Though mobile marketing was considered as experimental few years back, it’s now the mainstream channel of marketing for businesses of all sizes from SMBs to large multinational enterprises. The benefits of mobile marketing are obvious – instantaneous reach, borderless communication and mass coverage. While there’s …

2011 was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon. Whether it’s social networks, location-based services, mobile websites or social web, I reckon 2012 will be a defining year for …

It’s not often that global entrepreneurs are presented with the opportunity to change the world. That’s exactly what the rapidly growing economies of sub-Saharan Africa offer smart investors and ambitious startups. The untapped potential in the African continent for consumer goods, social networking services, telecommunications and mobile advertising is huge, and it’s there for the taking. Right behind China and …

The retail landscape with mobile payments, both virtual and in-person at brick and mortar establishments, is about to change in a big way. An actual wallet may soon become obsolete, as well as plastic credit cards, cash registers and paper money. As mobile payment services, such as PayPal become ubiquitous in the way we are paid and make purchases, companies …

Facebook and smartphones are all the rage these days. Last February, Facebook had nearly 100 million mobile users per month. Now, that count has gone up to 250 million. And if the current growth rate is anything to go by, Facebook looks all set to double that count within the next two years. It’s understandable that managing such a massive …

Few years back, smartphones were considered to be a luxury. Now, they have become a norm rather than an exception in our daily lives. Mobile phones are a blessing for businesses as they not only ease the communication needs but also serve as an instant advertising and marketing channel. The launch of Apple iPhone started the smartphone revolution few years …

According to a recent study, the SmartPhone has become “a lifestyle changing device.”  A partnership between AOL, Universal McCann, AOL and marketing and research firm Questus examined how the Smartphone was influencing Americans lifestyles, media use and purchasing preferences. Approximately 1,800 users participated in the study. Almost all said they accessed the mobile web at least several times per week. …