Tag Archives: Internet Marketing

In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide a good indication of your …

Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe that to be a successful …

In the sea of information, flowing from the ocean of the information age, how do you get your target audience to engage with your content in an economy where attention is scarce? In the new economy, we now call the Attention Economy, where time is the currency, how do you get your audience, prospects, and customers to pay attention to …

In today’s digital age, a website is a business’ public face. It’s how most existing and new customers get to know about your business and often serves as the ground for first impressions are often last impressions. If your business doesn’t have a website conversion ratio to impact the bottom-line, you’re obviously missing out on a huge opportunity. Having an …

Content is king – while there is no denying that fact, it’s equally important to ensure that quality content gets the attention it deserves. Whether it’s blogs, social media profiles or websites, getting eyeballs to your content could be a challenging task. Hence, you must device creative ways to get eyeballs to your content. I’ve often come across several websites …

There’s little doubt that the Internet is now an integral part of our daily lives. In fact, it’s hard to imagine our fate without Internet. Whether its education, entertainment, business or communication, the Internet has proven to be a blessing for humans in more ways than one. To that effect, I always wonder where the Internet is heading in the …

Blogs are the oldest and perhaps the most mature form of social media. They’ve been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as Google+ were born. Several bloggers who started on a shoestring budget have since become household names in the technology and social media world. Most bloggers …

Men are from Mars, Women are from Venus – I’m not so sure of that. However, I have no doubt that men and women have different habits when it comes to anything and everything – online shopping being no exception to that rule. A recent research from ShopperCentric shows that while men are gadget-frenzy and prefer using smartphones for online …

Technology is meant to better human lives. Unfortunately, it doesn’t always work out that way; and a perfect case in point is the recent WikiLeaks scandal. I will refrain from debating the legalities and moralities of WikiLeaks as that’s a sensitive issue. I strongly believe that the damage has been done and now it’s crucial to learn some important lessons …

It’s fair to say that the internet has completely transformed our lives and the “age of information overload” has finally dawned upon us. Radio took 38 years to reach the landmark figure of 50 million users. The idiot box came along and managed to do the same within 13 years. The World Wide Web took 4 years to do so. …

The buzz around the new Facebook Social Inbox has been unbelievable. It has been dubbed as anything and everything ranging from “The Gmail Killer”, “The Modern-Age Email”, “The Convergence of Email and Social Media” and what not. I’d like to stay away from throwing in my expert opinion on whether it’s a Gmail killer or not and rather focus on …

Why should you worry what people say about you or your brand online? You’re already doing an awesome job for your clients, people who know you professionally and personally recognize you run a terrific company, right? Do you use user reviews / local search sites such as Epinion, Yelp etc? Why do you use them? You use them because what …

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications (RIA) represents what is now …

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across a variety of verticals to …

Apple and Adobe – two of the greatest technology companies ever, have been in the news recently, albeit for all the wrong reasons. The debate is all about choosing a standard that’s best suited to define the future web. While Adobe’s lobbying for its proprietary Flash platform, Apple is a staunch supporter of the open HTML5 standard. What is HTML5? …