Tag Archives: Facebook

There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media. Sites like Twitter and Facebook have contributed to the overall popularity of social media. Their growth points to …

Starting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how to use Facebook Timeline for branding and conversion. None the less, if you have a brand page, there’s no more …

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world know about you and your business. Locate and follow your target audience: it’s like a “seek and destroy” mission in …

The much-anticipated Facebook Page Timeline is now available for business users. I personally believe it’s a welcome change as it provides more flexibility for businesses to structure their page and interact with their audience – thereby making it a valuable branding and conversation tool. In this post, I present you 7 tips on how to use the Facebook Page timeline …

Image Courtesy of Buzzom When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact – before “tweeting” …

Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of them argue that social media …

Even as the dust is yet to settle on Facebook’s much-hyped IPO, it’s taught the world a much-needed business lesson – It doesn’t matter whether you are a small business or the world’s most popular social network, you need to make revenue out of your mobile user base. While Facebook has nearly 425 million mobile users, it’s not making any …

In year 2011, Facebook further solidified its position as the world’s most widely used social network among users across the board. The question is, are we obsessed with Facebook? The infographic below helps us answer that intriguing question. Source: Online Schools

It’s been a dream couple of months for social media enthusiasts like me. Google+ came, saw and conquered the hearts of people all over the world. Just as people were beginning to write Facebook off, the world’s largest social network struck back and in some style, counter punching Google+ with one killer blow after the other.

There’s little doubt that Facebook, Twitter and Google+ form the ‘Big Three’ of the social media world. While Facebook and Twitter have been around for a while, Google+ is a recent phenomenon that’s growing at a scorching pace. While I strongly believe that all of these social networks operate mutually exclusively, there’s been no shortage of social media experts and …

With the news, that Apple’s next generation iPhone 5 would offer users a system-wide integration of Twitter, but not of Facebook, the ongoing narrative of a war between the two social networking giants began to dominate the headlines once again. Why did Apple snub Facebook and its growing legion of nearly 700 million users? Will the partnership with Apple, propel …

Facebook marketing is considered the modern-age marketer’s paradise and there’s a good reason to that. Businesses of all sizes – whether it’s Small and Medium-size Business (SMB), Small Office Home Offices (SOHO) or large enterprises have tasted phenomenal success with their Facebook marketing campaigns. What is it that makes Facebook an effective marketing media – is it the sheer volume …

It’s often said that simplicity is the best sophistication and I reckon Facebook login is a perfect testimony to that statement. Several social networks existed before Facebook was launched but none of them managed to make a significant impact. Facebook changed the rules of the game and has proven to be a model success story for how you can leverage …

Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to reach out to the 600 million strong Facebook community. So, how does Facebook make the most of this opportunity? The most obvious way is to increase the price per click to encash the increasing demand for Facebook ads. According to figures from …

Are you comfortable “friending” your boss on Facebook? What should you do if your boss sends you a Facebook friend request? On the contrary, should you take the initiative and send a Facebook friend request to your boss? There are no easy answers to these questions and a lot would depend on the kind of rapport you share with your …