Tag Archives: Business

So you’ve finally decided your company needs to have a presence on Twitter. Congratulations! You’re joining a number of companies that have made that exact same decision and seen a lot of success because of it. However, it can be a harrowing experience using Twitter in the marketplace if you’re not educated and informed on what to do and what …

Every online business owner knows what it takes to run a successful business: not only popularity but increased revenue through high-quality traffic and conversions powered by optimum customer service. Optimizing the customer’s experience of your website is critical to the survival of any website owner’s business. If your business website is generating low income due to declining traffic, perform routine …

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world know about you and your business. Locate and follow your target audience: it’s like a “seek and destroy” mission in …

I must admit: it’s always great talking with someone who doesn’t think being business-savvy and social media inspired are incompatible. This is what you get when you have an extended conversation with Tessa Kravitz, one of the busiest people I know. It’s not just about building a large following she told me, but doing your best to consistently engage that following, …

Technology is meant to better human lives. Unfortunately, it doesn’t always work out that way; and a perfect case in point is the recent WikiLeaks scandal. I will refrain from debating the legalities and moralities of WikiLeaks as that’s a sensitive issue. I strongly believe that the damage has been done and now it’s crucial to learn some important lessons …

Social Media along with Cloud-based services and mobile computing will be the key technology trends of 2011, according to IDC. The research firm believes that more and more businesses will turn social next year but there will be fewer social networking platforms to choose from. The year 2011 will provide a defining moment for the mass-scale adoption of social media …

The holiday weekend has finally arrived. And there are a number of important social media lessons to be learnt. Yesterday, I wrote a post on how your business can make the most of social media this holiday season. Today, I’m going to write about “Small Business Saturday”, a unique promotional event for independent merchants and how it’s using social media …

I’ve always maintained that Social Media has a bright future in the business world. The recently released findings from Garner second the fact that social media is vital to online business strategies. In fact, it is currently the most preferred medium for businesses to understand customers and their context. Gartner emphasizes that the USP of social media is the ability …

With power comes responsibility and social media is one of the most powerful business tools of the modern Web 2.0 times. While it’s heartening to see social media gaining traction in the business community, there’s a strong need for educating business owners on how to get the best out of social networking while avoiding the most common pitfalls. On one …

American Express recently conducted a survey titled “OPEN Small Business Monitor survey” to assess the role of social media amongst the small business fraternity. And being a social media loyalist, I have to say that the results of this survey indicate a bright future for social media adoption amongst the business world. Small Business Monitor Survey Results To be honest, …

What is Twitter? Is it a micro-blogging site, a social network or a hybrid of both? Either way, how does it help from a business perspective? These are perhaps some of the most common questions that business owners tend to ask before they join the Twitter revolution. I personally believe that Twitter thrives on simplicity so it’s no rocket science …

Wilcox Group, one of Vancouver Canada’s “reigning PR stars” has recently announced that it is being forced to close shop, due to major changes in the PR “landscape,” caused by the emergence of social media. Though Mat Wilcox, the founder of Wilcox Group says that it’s a conscious decision and there’s no crisis situation, the announcement has set the alarm bells …

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising. While some use social media …

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across a variety of verticals to …

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics prove to be no good? I personally believe that the world is yet to see the full potential of social …