There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media. Sites like Twitter and Facebook have contributed to the overall popularity of social media. Their growth points to …

There’s little doubt that the Internet is now an integral part of our daily lives. In fact, it’s hard to imagine our fate without Internet. Whether its education, entertainment, business or communication, the Internet has proven to be a blessing for humans in more ways than one. To that effect, I always wonder where the Internet is heading in the …

Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The other important half is to maintain and increase your Twitter following in order to grow your business. Nothing works better …

Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of them argue that social media …

2011 was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon. Whether it’s social networks, location-based services, mobile websites or social web, I reckon 2012 will be a defining year for …

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like Facebook and Twitter continued to …

I often say that social media is a powerful monster and with power, comes responsibility. If you use it for constructive means, it pays off. If you don’t get it right, you pay for it. Though it’s hard to believe, social media has been directly or indirectly associated with a large number of incidents related to violence, terrorism and uprisings …

In the words of Martina McBride, “This One’s For The Girls.” Don’t look now, but women have taken over social media channels. Females spend more time than males on social media sites. They also contribute more, use mobile social networking more and they buy more stuff online than men do. A new survey released this week by the Pew Internet …

If the political upheaval in Egypt has taught us one thing, it’s that social media now has incredible power to influence. But is that power becoming too dangerous? History has shown us that giving too much power to a single voice can be VERY dangerous. One need only look to Hitler, Moa Zedong, Idi Amin, and a host of other …

Few years back, smartphones were considered to be a luxury. Now, they have become a norm rather than an exception in our daily lives. Mobile phones are a blessing for businesses as they not only ease the communication needs but also serve as an instant advertising and marketing channel. The launch of Apple iPhone started the smartphone revolution few years …

As society evolves into an increasingly mobile interface, businesses must follow suit or get left behind. It seems there’s a new location-based app being incorporated into mobile devices each and every day, and with good reasons. How else are we to keep abreast of the whereabouts of friends and family in the new portable world? But with these geo-social networking …

It’s fair to say that Year 2010 well and truly belonged to Facebook and Twitter and no other network managed to even remotely compete with these two biggies of the social media world. While that trend is likely to continue in the New Year, I’m seeing another game changer social media phenomenon rising through the ranks – “Quora”! To be …

The verdict on Facebook’s valuation is finally out and I’m not surprised that the world’s most popular social network commands a mind bogging and whopping worth of $50 Billion Dollars! To be valued at more than Yahoo, eBay and Time Warner is a monster achievement and a massive moral victory for the social media brigade. Last month, Facebook recently overtook …

Though social media has been around for several years, it’s still considered to be in an “evolving” state. Social media has transformed in the last couple of years and more changes are on the horizon as we enter 2011. From a business perspective, it’s exciting as well as crucial to keep pace with the latest changes on the social media …

Happy New Year to all smedio readers! With the holiday season coming to an end and the arrival of Year 2011, it’s time to get back to “business as usual”. From a business perspective, it’s the best time to get ready for the New Year – formulate business plans and develop your marketing strategy for 2011. Year 2010 saw a …