Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of them argue that social media …

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like Facebook and Twitter continued to …

There’s no doubt that Facebook is by far the world’s leading social network and no other competitor comes close. Over the years, several new social networks have come up with varied strategies to compete with Facebook. Those who tried to clone Facebook failed miserably. Others which took the anti-Facebook route didn’t fare any better. IMO, Google+ is perhaps the only …

A Marketer’s job is all about influencing others. And when it comes to measuring influence, you simply can’t ignore Klout – undoubtedly the Internet’s most happening social media influence metric service that measures how many people you influence (“True Reach”), how much you influence them (“Amplification”), and how much they influence others (“Network”). Though Klout has been around for almost …

It’s been a dream couple of months for social media enthusiasts like me. Google+ came, saw and conquered the hearts of people all over the world. Just as people were beginning to write Facebook off, the world’s largest social network struck back and in some style, counter punching Google+ with one killer blow after the other.

Would you like to be prepared for the unexpected? Understand the problems and desires of your customers? Have a team in place sharing valuable content that solves your customers problems? Look no further. In this article you’ll discover what “brand journalism” is, how to start and what it means in ROI for your business.

Despite the dream start of Google+, I’ve always believed that it was a matter of time before it would run out of time. I always maintained that Google+ won’t kill Twitter or Facebook and that it may not be able to sustain its scorching growth for long periods of time. While Google+ continues to rake in large volumes of users, …

Recently Twitter introduced their own URL shortener. At first sight, there is actually nothing incredible about this you would think. When last week TheNextWeb’s Zee took a look at all their analytics he was struck by the facts. Twitter is by far the highest referrer of traffic. And then I took a look at our own blog and the picture was …

Moms know best. They are certified experts on many things, such as knowing with certainty, which doohickeys will poke a kid’s eye out. They also happen to be expert users of social networking. In fact, as I reported previously, women in general now dominate Facebook and Twitter. Moms, as a group of mainstream influencers, are highly sought after by marketers. …

Google+ is the toast of the town. It recently crossed 25 million members and shows no imminent signs of slowing down. It’s fair to say that Google+ has taken the world of social media by storm and everyone’s been forced to take notice. Every day, I login to Google+ and learn some new tricks. In one of my earlier posts, …

Some quick facts – Facebook took about 35 months to get 25 million visitors. It took Twitter more than 30 months and it took Myspace more than 20 months to reach the 25 million-user mark. In contrast, Google+ has crossed this landmark in less than 30 days. While critics would be quick to dismiss this as the ‘launch hype’, there’s …

In the words of Martina McBride, “This One’s For The Girls.” Don’t look now, but women have taken over social media channels. Females spend more time than males on social media sites. They also contribute more, use mobile social networking more and they buy more stuff online than men do. A new survey released this week by the Pew Internet …

As soon as you begin to pat yourself on the back for mastering the wild and crazy world of Twitter and Facebook, something new crops up on the Internet horizon. And before you know it, your social media marketing channels are in danger of becoming obsolete. Remember MySpace? In this fast-paced environment influenced by 140 character tweets, unless a social …

Last year, several social media critics predicted 2011 would be the definitive year when the social media bubble will eventually burst. On the contrary, I strongly put forward my opinion that businesses will get more social in 2011. Subsequently, I provided several insights such as the 5 biggest challenges for social media this year and how you can benefit from …

Year 2010 was a monumental year for Facebook as it made great inroads into the business user community. And surely, the world’s leading social network couldn’t have asked for a better start to 2011 as one of the biggest names in the publishing industry, Washington Post announced its decisions to launch SocialCode, a subsidiary that will help brands build and …