With the rich getting richer and the poor getting poorer in this lackluster economy, Internet advertisers and marketers are beginning to concentrate their efforts and advertising spending on the wealthy. This must mean all of the online action must be occurring at websites peddling ultra-luxurious goods, such as a sporty Porsche or a diamond-encrusted mobile phone, or some such thing. …

Technology is meant to better human lives. Unfortunately, it doesn’t always work out that way; and a perfect case in point is the recent WikiLeaks scandal. I will refrain from debating the legalities and moralities of WikiLeaks as that’s a sensitive issue. I strongly believe that the damage has been done and now it’s crucial to learn some important lessons …

It’s fair to say that the internet has completely transformed our lives and the “age of information overload” has finally dawned upon us. Radio took 38 years to reach the landmark figure of 50 million users. The idiot box came along and managed to do the same within 13 years. The World Wide Web took 4 years to do so. …

We live in an economy which is designed around People. People trust each other more than ads, targetted or interrupted, People trust each other more than test results, and people trust each other more than third party information. The Influence economy is powered by conversations around personal recommendations. The Influence Economy is the basis of social media, and the ‘social consumer’ as engaged …

Why should you worry what people say about you or your brand online? You’re already doing an awesome job for your clients, people who know you professionally and personally recognize you run a terrific company, right? Do you use user reviews / local search sites such as Epinion, Yelp etc? Why do you use them? You use them because what …

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications (RIA) represents what is now …

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across a variety of verticals to …

Both Social Media and SEO are fantastic marketing tools for any business in today’s modern age of Web 2.0. But are they related to each other? Or are they great standalone strategies with no commonalities? I’ve come across several online marketers who fail to appreciate the undeniable relation between SEO and social media. As the above graphic suggests, SEO and …

In today’s modern world of multimedia and web 2.0 technologies, Video Marketing is one of the most cost-effective and widely appealing marketing techniques. YouTube showed the world how videos can make a difference for good and it has since then been followed by numerous other video sites including Vimeo, Google Videos, Metacafe and others. So, how do you get your …

Apple and Adobe – two of the greatest technology companies ever, have been in the news recently, albeit for all the wrong reasons. The debate is all about choosing a standard that’s best suited to define the future web. While Adobe’s lobbying for its proprietary Flash platform, Apple is a staunch supporter of the open HTML5 standard. What is HTML5? …