Browsing Tag
Advertising
12 posts
The History of Sports and Marketing
Sport has a universal reach. It is a kind of entertainment that can be accessed and understood by…
Why Mobile Gaming is the New Landscape for Advertising
What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where…
How to Get Customers Without Spending Any Money
Every business wants to know how to get customers without spending any money. The early stages of micro…
The Top Ad Networks of 2014
Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing…
What to Know About the Business of Social Media
A commonly overlooked axiom in Internet culture is the fact that if you can’t figure out what a…
7 Things I Learned about Digital Marketing from Claude Hopkins
For those of us working in the digital marketing realm, you probably operate on the assumption that we…
Advertisers Are Going Back to Old Media
Advertisers and marketers, jittery since the Great Recession, are now more optimistic than ever before about hiking their…
What Is Social Marketing to Advertising Agencies
Do advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best…
Super Bowl XLV – A Perfect Social Media Advertising Case Study
[smartads] When it comes to advertising, it doesn’t get any bigger and better than the Super Bowl. The…
How to get the best of both worlds for your business
Wilcox Group, one of Vancouver Canada’s “reigning PR stars” has recently announced that it is being forced to…
Advertising Agencies and Social Media Culture
Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are…
The Future of Advertising in a Web 2.0 World
The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more…