What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2016 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs.
With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and small, like Jon M Duncan Law and medicalfootsolutions.com, are taking advantage of these many platforms for marketing and promotion.
Here’s a quick overview of three of the best social tracking tools for 2015:
Google Analytics, Thanks Captain Obvious
Many are already familiar with Google Analytics, for the price (free), it is still one of the most popular and effective platforms for measuring a number of different website and traffic results. One of the best features with Google’s analysis is the ability to customize their dashboard in order to achieve the desired results, especially for those on the social scene.
But here’s a quick little tool you may not be aware of called the Google Plus Brand Page Audit from the folks over at Steady Demand. Their tool will tell you whether or not your website would benefit from social signals on a Google+ brand page. If your business is not already on Google+, the results will link to a .pdf document that will show step-by-step how to get started, from setting up a brand page to starting the process of posting on social media.
True Social Metrics that Matter
For a monthly fee, True Social Metrics will measure the “four best social media metrics” which are as follows:
- Conversion: The number of conversations per post on social media. On Facebook, Google+ and LinkedIn, it would be comments and on Twitter, replies.
- Amplification: The average number of shares or retweets per post.
- Applause: Measures the ways in which users promote a post, retweets, likes and +1.
- Economic Value: The sum of short-term revenue, long-term revenue and cost savings.
These metrics are found on a dashboard that displays results from a large number of the most popular platforms; Facebook, Twitter, Google+, YouTube, Instagram, LinkedIn, Tumblr, Slideshare, Vimeo and Blog. If you’re unsure if this tool is right for your business, they offer a free 30-day trial period.
Buffer = Get two tools for the price of one
The Buffer app offers both a free and $10 per month platform that most use to manage their various social media platforms, posts, tweets, blogs, etc. But many have found tremendous value in their analytics, statistics and charts inside each profile.
For example, you can run a report of posting frequencies and compare that with the results of likes and shares to see where and when your posts are the most effective. Technically, you could be using Buffer to manage your social media accounts and check on the progress of any given campaign.
In a world where everyone is trying to stand out from the rest of the crowd, getting noticed online and on social media can be challenging. Using the right tools can mean the difference between being invisible and gaining a popular status on these platforms.
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