Where to blog? As I mentioned in one of my posts last year on how to make money blogging, blogs are the oldest and perhaps the most mature form of social media. Blogs have been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as Google+ were born. While the blogging arena was initially limited to a few players (notably Blogspot and WordPress), it’s now a keenly contested segment with several high profile players.
So, which blogging platform do you choose? Should you go with conventional wisdom and choose a well-established platform such as WordPress? Or should you try your hand at microblogging revelations such as Tumblr. Clearly, there’s no one size fits all approach to choosing the optimal blogging platform.
Where to blog
In this post, I compare some of the most popular blogging platforms to help my readers take a well-educated decision on which blogging platform to choose.
What Facebook is to social media, WordPress is to the world of blogging. It’s a been-there-done-that player in the blogging arena. Unlike many other blogging platforms which are publicly hosted on the Internet, WordPress offers a self-hosting mode as well. Here’s a quick run-down of WordPress pros and cons.
- Choice of self-hosting & easy to customize
- Easy to install and a thriving developer and support community
- Tons of custom themes to choose from
- Robust Anti-spam capabilities
- Irritating advertisements (free version)
- Plugins can be a tricky business
- Requires technical know-how (self-hosted version)
Another veteran player in the blogging arena – Blogger is now owned and backed by Google. Here’s a quick run-down of Blogger pros & cons.
- Fits well in Google Ecosystem
- Free as in beer
- Good support for customization
- Poor SEO support
- No self-hosted version
Tumblr is widely perceived as an optimal blogging platform for micro-blogging aka quick blogging. It’s advisable to use Tumblr when you need a short form blogging that integrates social media elements – the idea is to quickly share and spread content among users.
- Short and Sweet blogging
- Third-party tool support
- Integrates well with Google Analytics
- Archiving is a pain
- No support for comments
- No support for RSS feeds
Typepad blogging platform has gained acceptance among creatives, industry leaders and businesses.
- Offers a domain name
- Customized designs
- Personal support
- Good integration with Facebook
- Subscription is mandatory
- Fringe player
There are other several noticeable players in the blogging arena including Moveable Type, Drupal, Live Journal, Xanga – each catering to a specific niche. All in all, the answer to the crucial question – “Where to blog” should be determined by individual needs, target audience, budget and integration with other social networks.
What’s your favorite blogging platform? Please share your opinion on where to blog by leaving a comment.