The paradigm of marketing has completely transformed over the last two decades. While legacy marketing techniques are still applicable, the world has moved over to a hybrid state of digital and conventional marketing. Therefore, the role of marketing experts has changed significantly over the years.
In this post, I talk about the 7 types of marketing experts that you are likely to encounter in today’s digital world.
The Conventional Marketer
These are experts who have the “been-there-done-that” kind of experience in legacy marketing mediums such as print, TV and radio. They have seen marketing change over the years but have still managed to make their mark felt based on their vast experience in conventional marketing techniques.
The Internet Marketer
Internet Marketers are a breed of experts who have mastered the web as a marketing medium. Whether it’s Search Engine Optimization (SEO), Search Engine Marketing (SEM), link building or any other Internet Marketing technique, these are people who have leveraged the web to build awesome marketing campaigns.
The Social Media Marketer
Social Media marketers are experts who have successfully used social media as an effective marketing medium. Whether it’s Facebook, Twitter, LinkedIn or other emerging social networks such as Pinterest, these marketers know how to use the social web to create compelling marketing campaigns.
The Brand Marketer
These are marketing experts who are best suited to marketing campaigns related to brand building. Their expertise lies in making a brand popular and spinning a web of attraction for the prospect customers. Their ultimate aim is to create brand value for organizations. For these folks, it’s all about the brand.
I have come across several marketing experts who are genius communicators. They are blessed with an ability to communicate so swiftly that customers don’t even feel that they are endorsing any brand, products or services. In other words, marketing and communication comes naturally to them and they are good at it.
These are marketing experts who have gained their hard-earned marketing skills by virtue of research and hard work. They have solved complex marketing problems with their research and know how to apply rule of the thumb marketing principles to any problem.
These are marketers who have a vision beyond the obvious. They don’t ask the customer what they want. Instead, they market their solutions in a way that customers see their products/ services as what they need. These are the folks that inspire me the most and are credited with bringing in innovation in the field of marketing.
What are your thoughts on the seven types of marketing experts? Please share your views by leaving a comment.