Tag Archives: Social Media Marketing

Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe that to be a successful …

Being a marketer isn’t the easiest job in the world, especially when you seek marketing jobs. In fact, it requires a lot of effort, positive attitude, passion for technology and the ability to convince people. It’s fair to say that social media has changed the marketing landscape for good. Facebook, Twitter and other social networks have simplified the lives of …

Having a marketing strategy is good, but having a marketing strategy that works is great! Last year, I wrote several posts to uncover why businesses must formulate and practice a social media marketing strategy that works. Whether it’s measuring the ROI on your social media efforts or saving a dying business with social media, building a social media marketing strategy …

A social media profile represents a business’ online identity. Therefore, it’s crucial for businesses to spend time and effort in order to ensure that their social media profiles are informational, interesting and appealing to their fans/ followers. However, building an impressive profile and building a large follower base is only half the battle won. The other and perhaps equally important …

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather than risking a Do-It-Yourself approach. …

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing and customer service. A significant number of businesses tend to adopt the Do-It-Yourself policy for social media adoption while a …

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social media marketing bandwagon. The most widely prevalent concerns regarding social media marketing are: Is social media marketing suitable for my …

Twitter in the last couple of years or so, has changed the way social media marketing is done or as I personally believe has become the single largest tool in this regard. So, if you are one among those marketers on twitter looking for a comprehensive tool that will assist your campaign, then here are 5 tools that could well …

War is the last thing a country needs. Whether we choose to accept it or not, it’s a reality though. Thankfully, the humane aspect of wars continues to live in our hearts through noble gestures such as the initiative by Girl Scouts in Troop 612 and Troop 1145, who sell cookies to be sent to American troops in Iraq, Afghanistan …

With the holiday season already here, it’s time to bid adieu to the year 2010 and embrace the New Year with open arms. And the onset of the New Year inevitably marks the time to make resolutions. And it’s not just individuals; businesses too have their fair share of resolutions to make at the beginning of New Year. From a …

Are you allocating budget to Social Media Marketing in 2011? Are you wondering how to boost your social media marketing success? While keeping up with Social Media Marketing Skills demands a lot from your organization, here are excellent tips that will help your business succeed. The other day, I listened to some great tips on LinkedIn, answering the following interesting …

The holiday season is around the corner and people all around the world are beginning to get into a festive mood. As a business, how do you make the most of the fantastic opportunities during this holiday season? The answer is – Think and Act Social! Holiday season means time for shopping, outings and family get-togethers. From a business perspective, …

Locating and building a target audience is one of the biggest challenges for businesses pondering to take the plunge into the social media world. While building any audience is easy, it offers little value unless it’s ‘well-targeted’ and willing to engage with your business. You may be about to launch the next big-game changer campaign, but unless you have a …

It’s fair to say that social media has changed the business landscape for good. Having a social media presence for a business is increasingly becoming the norm, rather than being an exception. Social web has well and truly arrived and it’s not just the large scale enterprises, SMEs are hopping on to the social media bandwagon to connect with their …

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across a variety of verticals to …