Tag Archives: Social Media for Enterprise

Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of them argue that social media …

When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, …

A social media profile represents a business’ online identity. Therefore, it’s crucial for businesses to spend time and effort in order to ensure that their social media profiles are informational, interesting and appealing to their fans/ followers. However, building an impressive profile and building a large follower base is only half the battle won. The other and perhaps equally important …

A decade back, social media was a lesser-known phenomenon. With time, it emerged as a handy online tool to keep in touch with friends and family over the internet. Wikis and blogs gained momentum but largely in the context of personal use or for informational purposes. Since then, the social media scenario has changed every year, for the better. While …

Year 2010 was a transformational year for social media in the business world as Facebook and Twitter stamped their authority beyond doubt. I expect businesses to step up the ante on their social media efforts in 2011 and make the most out of this revolution. And I’m not the only person who’s bullish on the bright prospects of social media …

Did you know “Snow White and the Seven Dwarfs” is one of the most successful Fairy Tales ever?  It’s in the List of AFI’s 100 Years 100 Movies and ranks 34. Originally it was written by the German Brothers Grimm. Remember the evil Queen who asks: “Mirror, mirror, on the wall…who’s the fairest of them all?”. The Mirror, pleasing her, …

I have no doubt that year 2010 will always be remembered as a “defining moment” in the history of social media. Having said that, I strongly believe that year 2011 will see businesses push the social media pedal harder to gain an advantage over their competitors. My optimism on social media is echoed by the findings of a recent study …

Though social media has been around for several years, it’s still considered to be in an “evolving” state. Social media has transformed in the last couple of years and more changes are on the horizon as we enter 2011. From a business perspective, it’s exciting as well as crucial to keep pace with the latest changes on the social media …

The year 2010 is about to end and the whole world is eagerly looking forward to celebrate New Year as we step into 2011. It’s a good time to make your Social Media resolutions for year 2011 as well as look back at the very best of social media for year 2010. Though social media has been around for several …

SmartBrief Inc. and market research firm Summus, Ltd. have recently published the “The State of Social Media for Business 2010” report which discusses the impact of social media in today’s business world. The report also uncovers various aspects of how businesses across various industry verticals are leveraging social media and why it has surpassed all expectations in terms of the results …

The holiday weekend has finally arrived. And there are a number of important social media lessons to be learnt. Yesterday, I wrote a post on how your business can make the most of social media this holiday season. Today, I’m going to write about “Small Business Saturday”, a unique promotional event for independent merchants and how it’s using social media …

Locating and building a target audience is one of the biggest challenges for businesses pondering to take the plunge into the social media world. While building any audience is easy, it offers little value unless it’s ‘well-targeted’ and willing to engage with your business. You may be about to launch the next big-game changer campaign, but unless you have a …

One of my primary interests in the social media landscape is its application in small businesses. Being a veteran online marketer and a social media loyalist, I know that social media offers a tremendous business opportunity to small businesses and SMEs which often operate on limited budgets. I came across the recently published Small Business Success Index report, which confirms …

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media websites. This is one of the many findings reported by Panda’s “1st Annual Social Media Risk Index for Small to …

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media. The beauty of social media lies in its ubiquity. While I’m not saying that social media is a “one size …