Tag Archives: Social Media Branding Tips

Did you know “Snow White and the Seven Dwarfs” is one of the most successful Fairy Tales ever?  It’s in the List of AFI’s 100 Years 100 Movies and ranks 34. Originally it was written by the German Brothers Grimm. Remember the evil Queen who asks: “Mirror, mirror, on the wall…who’s the fairest of them all?”. The Mirror, pleasing her, …

Yup! I’ve been thinking of blogging about the movie on Mark Zuckerberg and his journey to the first 1000,000 friends, ever since I saw the movie. A “MUST” watch cult movie, for sure! However, I was not so impressed by the Hollywood allegory and dramatization. I liked the warm, fuzzy promo film about Steve Case’ AOL – “You got mail” a …

It’s fair to say that social media has changed the business landscape for good. Having a social media presence for a business is increasingly becoming the norm, rather than being an exception. Social web has well and truly arrived and it’s not just the large scale enterprises, SMEs are hopping on to the social media bandwagon to connect with their …

There’s no question that BP has messed up big time – not just with the oil spill but the way its PR team has managed the aftermath of the incident. If you are looking for a social media disaster, the BP oil spill is the perfect example. The company’s brand value has gone for a toss, customers are disgruntled and …

Enough has been said about Twitter being a great tool for local branding. You can search followers in your geographical area, connect with them and establish a great local brand. There are thousands of success stories where Twitter has worked wonderfully well as a tool for establishing a brand locally. But creating a global brand is an altogether different ballgame. …

There’s no doubt that social media is here to stay. As an online marketer, the sooner you accept this reality, the better it will be for you and your business. In today’s age of Web 2.0, social media is the preferred marketing channel for many businesses and there are thousands of success stories of how companies of sizes and business …

What’s in a name? – William Shakespeare A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is …

Your brand — whether you’re a corporation, a small business or an entrepreneur — is, in some senses, who you are. It’s how people identify with you or your company. When using social media to further your brand, it’s so very important to understand how finding the right balance between brand and personality can lead you to success.