Tag Archives: Social Marketing

I firmly believe that the best time to do business is always now. Social networks have completely transformed the idea of doing business in today’s marketplace. These networks offer a great opportunity to drive customers and boost revenues. Geosocial networks or location-based social networks like Foursquare and Gowalla have transcended the technology of social networks to an altogether new level. …

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some of the questions I’m often bombarded with, especially from business owners who are keen to promote their business through social …

Many organizations worldwide are reaping the benefits of adopting Web 2.0 communication channels in the workplace. Though numerous organizations still haven’t embraced this technology to communicate with employees, the ones that have taken the plunge have realized the unmatched benefits that Web 2.0 offers to companies and businesses.

Online video marketing has exploded, with companies large and small using it to cultivate business. From aspiring artists and politicians to authors and tax consultants, anyone interested in revving up their website traffic can easily and affordably make video marketing magic. If you haven’t used this strategy to promote your products or services, now is the time to get started. …

Your brand — whether you’re a corporation, a small business or an entrepreneur — is, in some senses, who you are. It’s how people identify with you or your company. When using social media to further your brand, it’s so very important to understand how finding the right balance between brand and personality can lead you to success.

When it comes to social networking, you may be using Facebook to create deeper business relationships; Twitter for quick communication and news sharing; and LinkdIn for your overall professional networking. But might there be another level of social media linkage that can be well worthy of your time? To that end, here’s a short list of solid social networking sites …

Creating a social buzz is important to businesses and entrepreneurs alike these days. There are a vast number of social tools out there to get the job done, but none are more popular than Facebook and Twitter. While the two can boast big numbers of daily users, there are some pretty significant differences in capabilities for each, and knowing which …

It’s getting to be quite a social jungle out there, even before the announcement of Google Buzz (which I’ll here on refer to as ‘G-buzz’ for brevity), and that’s a good thing – particularly if you’re an individual or business ever on the lookout to attract new customers and stay connected with existing ones. If social media sites are on …