Tag Archives: LinkedIn in Business

Critics and analysts often love to pit one social media network against the other – be it Facebook vs. Twitter, Facebook vs. Google+, Twitter vs. Google+ or Facebook vs. LinkedIn – we’ve seen nearly all permutations of comparisons over the last couple of years. In fact, the comparisons and the so-called battle between Facebook and LinkedIn has been a well-documented …

While the whole world has been glued to the glamor boys of social media – Google+ and Facebook/Skype, LinkedIn has been busy reshaping the future of online job applications. LinkedIn yesterday launched a Web button that lets job applicants submit their profiles on the networking service’s site to employers that interest them. Though LinkedIn is the world’s largest professional network, …

It’s an open secret that Facebook has taken the world of B2C marketing by storm. Twitter and LinkedIn have gained popularity as valuable B2C marketing tools as well. However, social media critics often point out that Facebook, Twitter and LinkedIn are effective mediums for B2C marketing. I’ve always rubbished those claims and my theory is supported by the recently launched …

LinkedIn Tuesday announced a major milestone: 100 million users are now on the professional networking site. While it’s still no match for Facebook’s 700 million community, it’s no mean achievement considering the fact that LinkedIn is more a professional network rather than a pure social network. More than half of LinkedIn professionals – 56 million come from outside the United …

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies and reports that nearly 54% of the agencies polled said they never or …

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media. The beauty of social media lies in its ubiquity. While I’m not saying that social media is a “one size …

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising. While some use social media …

Twitter is ringing in the changes big time these days. First, it opted to cash-in on the popularity of FIFA 2010 World Cup by creating a dedicated Twitter site for the sporting extravaganza. Next, it started tweaking its system in order to improve the overall stability and reduce downtimes. And in its latest move, Twitter is improving the Friends functionality …