Tag Archives: Facebook

‘Facebook Groups’ are some of the newest features of the world’s most popular social website and it can be used to manage and enhance your business in an impressive manner.  While there always were options to make lists of friends on your Facebook profile so that the user may control the information to be shared with particular group of friends, …

In bad times good campanies stand out. Companies that understand the power of Facebook for their businesses will stand out. The only thing they need to keep in mind, according to Jay Bear is, “The goal isn’t to be good at Facebook. The goal is to be good at business because of Facebook”. To best use Facebook in your business, …

Yup! I’ve been thinking of blogging about the movie on Mark Zuckerberg and his journey to the first 1000,000 friends, ever since I saw the movie. A “MUST” watch cult movie, for sure! However, I was not so impressed by the Hollywood allegory and dramatization. I liked the warm, fuzzy promo film about Steve Case’ AOL – “You got mail” a …

The buzz around the new Facebook Social Inbox has been unbelievable. It has been dubbed as anything and everything ranging from “The Gmail Killer”, “The Modern-Age Email”, “The Convergence of Email and Social Media” and what not. I’d like to stay away from throwing in my expert opinion on whether it’s a Gmail killer or not and rather focus on …

Over the last few months, Facebook has been striving hard to ring in more business-friendly changes. Less than a week ago, it launched another game changer feature called “Facebook Deals” which can help your business by encouraging Facebook users to check-in at your location. As is the case with any new feature, most businesses are asking what’s the big deal …

There are several hundred similar posts on the internet which tells how to market your business on Facebook, so why do we need another one? Well, for a start, many of these posts are random ramblings without any concrete action plan of how to go about using Facebook for your business. Secondly, a large majority of these given an impression …

Facebook rolled out a number of cool features on Wednesday, aimed at giving users more control and the ability to share information with small groups of people. So, how do these changes impact your business? Will these help boost your business’ prospects on Facebook or will they serve as a dampener? I’ve been flooded with questions like these in the …

There is little doubt that social media has conquered the web in the last few years. So, which is the world’s most popular social network – Facebook or Twitter? The battle of supremacy between world’s social networks clearly looks to be two-horse race at the moment. Will the scenario change next year or perhaps even a couple of years from …

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies and reports that nearly 54% of the agencies polled said they never or …

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media websites. This is one of the many findings reported by Panda’s “1st Annual Social Media Risk Index for Small to …

I’m no “Paul the Octopus”, in fact I generally refrain myself from making any predictions since I’m not very good at it. However, being an active social media activist, I’m often quizzed on my perception regarding the future of social media. How will the social media scenario change 5 years from now? Will Twitter and Facebook still be as popular …

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media. The beauty of social media lies in its ubiquity. While I’m not saying that social media is a “one size …

If you thought social media is just popular with the young generation, let me correct you. A recent study titled “Older Adults and Social Media” from Pew Research Center Publications indicates that the 50+ crowd is flocking to social media in huge numbers. While a large majority of these users resort to social media to “stay connected”, a fairly substantial proportion …

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising. While some use social media …

The 2010 FIFA World Cup was a revelation of how global sporting extravaganzas can use social media as an effective marketing media. And now, with Singapore hosting the first ever Youth Olympic Games (YOG) starting two days ago, sports fans worldwide are preparing themselves for another sporting joyride. I’m often quizzed by online marketers who’re interested in exploring “live” marketing …