Tag Archives: Facebook Marketing

It’s been a dream couple of months for social media enthusiasts like me. Google+ came, saw and conquered the hearts of people all over the world. Just as people were beginning to write Facebook off, the world’s largest social network struck back and in some style, counter punching Google+ with one killer blow after the other.

Facebook marketing is considered the modern-age marketer’s paradise and there’s a good reason to that. Businesses of all sizes – whether it’s Small and Medium-size Business (SMB), Small Office Home Offices (SOHO) or large enterprises have tasted phenomenal success with their Facebook marketing campaigns. What is it that makes Facebook an effective marketing media – is it the sheer volume …

A recent report from ComScore indicates Facebook accounts for nearly a third of online ads in the US. The world’s leading social network served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year. To put things in perspective, Facebook accounted for 31% of all display ad …

Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to reach out to the 600 million strong Facebook community. So, how does Facebook make the most of this opportunity? The most obvious way is to increase the price per click to encash the increasing demand for Facebook ads. According to figures from …

I’m often quizzed by marketers about my thoughts on the integration of social media and online advertising. I’ve come across several online marketers who believe social media networks such as Facebook actually have a negative impact on online advertising. There are others who believe social media and online advertising are mutually exclusive and businesses are better off picking one or …

Facebook is by far the world’s leading social network with more than 600 million users. If Facebook were a country, it would have the world’s third largest population. Therefore, it’s anybody’s guess as to why it’s considered a marketer’s paradise. Though it was conceptualized as a pure social network, it has undoubtedly taken the marketing world by storm in the last couple of years. So, what …

War is the last thing a country needs. Whether we choose to accept it or not, it’s a reality though. Thankfully, the humane aspect of wars continues to live in our hearts through noble gestures such as the initiative by Girl Scouts in Troop 612 and Troop 1145, who sell cookies to be sent to American troops in Iraq, Afghanistan …

Business owners understand the need for a Facebook Fanpage. Creating a page is relatively easy. Engagement with your fans can be quite challenging. Ever thought: ”What does my Facebook fanpage need to attract more fans and keep them coming back for more?” Here are 9 Tips to help you make it a sparkling place.

‘Facebook Groups’ are some of the newest features of the world’s most popular social website and it can be used to manage and enhance your business in an impressive manner.  While there always were options to make lists of friends on your Facebook profile so that the user may control the information to be shared with particular group of friends, …

In bad times good campanies stand out. Companies that understand the power of Facebook for their businesses will stand out. The only thing they need to keep in mind, according to Jay Bear is, “The goal isn’t to be good at Facebook. The goal is to be good at business because of Facebook”. To best use Facebook in your business, …

The buzz around the new Facebook Social Inbox has been unbelievable. It has been dubbed as anything and everything ranging from “The Gmail Killer”, “The Modern-Age Email”, “The Convergence of Email and Social Media” and what not. I’d like to stay away from throwing in my expert opinion on whether it’s a Gmail killer or not and rather focus on …

Over the last few months, Facebook has been striving hard to ring in more business-friendly changes. Less than a week ago, it launched another game changer feature called “Facebook Deals” which can help your business by encouraging Facebook users to check-in at your location. As is the case with any new feature, most businesses are asking what’s the big deal …

There are several hundred similar posts on the internet which tells how to market your business on Facebook, so why do we need another one? Well, for a start, many of these posts are random ramblings without any concrete action plan of how to go about using Facebook for your business. Secondly, a large majority of these given an impression …

Twitter and Facebook, world’s two most popular social networks are engaged in a vicious battle to edge each other out as the preferred network for business users. Both networks have their own pros & cons, though neither is perfect but they are as close as it gets to perfection in social media.

Twitter is ringing in the changes big time these days. First, it opted to cash-in on the popularity of FIFA 2010 World Cup by creating a dedicated Twitter site for the sporting extravaganza. Next, it started tweaking its system in order to improve the overall stability and reduce downtimes. And in its latest move, Twitter is improving the Friends functionality …