Tag Archives: Douglas Idugboe

[youtube width="640" height="420"]b_yta5msjbE[/youtube] What is your biggest blogging frustration? Let your voice be heard and be part of the Smedio Readers’ Voice survey and you could be selected for a complimentary mentorship and coaching sessions with Smedio founder and bestselling author, Douglas Idugboe, on how to overcome your blogging frustrations and help you reach your blogging goals.

The much-anticipated Facebook Page Timeline is now available for business users. I personally believe it’s a welcome change as it provides more flexibility for businesses to structure their page and interact with their audience – thereby making it a valuable branding and conversation tool. In this post, I present you 7 tips on how to use the Facebook Page timeline …

When Google+ launched, I knew that comparisons to Facebook are inevitable and many experts would be quick to claim that Google+ will dethrone Facebook as the #1 social network. However, challenging Facebook is no child’s play. The world’s leading social network silenced its critics by announcing that it now has a community of over 750 million users.

Google’s popular Realtime search feature quietly vanished during the long Fourth of July weekend. Why? The search engine’s two-year deal with Twitter providing it with access to Twitter’s live “firehose” of public tweets expired on June 2. Rather than continue offering pointless trending social media results minus instant tweets from the world’s most popular micro-blogging service, Google removed Realtime search …

Just in case you missed it, yesterday was Social Media Day! Last year, I wrote a piece dedicated to Social Media Day celebrations. This year though, I feel the social media day phenomenon has been largely overshadowed by Google+ and Facebook’s pending announcement for next week. In the past, I’ve often emphasized on the importance of social media for businesses. Facebook, …

Advertisers and marketers, jittery since the Great Recession, are now more optimistic than ever before about hiking their ad spending. According study conducted by Advertiser Perceptions, advertising spending is poised to exceed even the pre-recession freewheeling spending boom of 2007. For the first time in four-years, major brands have adopted a cheery economic outlook, and plan to increase spending on …

Twitter is gearing up for an imminent rollout of a new advertising feature that will be more visible to everyday users than ever before. The micro-blogging platform is pushing its growing suite of promoted products to further increase advertising revenue. According to the chatter coming out of this year’s Cannes Lions Festival, an annual global shindig for the communications industry, …

It’s not often that global entrepreneurs are presented with the opportunity to change the world. That’s exactly what the rapidly growing economies of sub-Saharan Africa offer smart investors and ambitious startups. The untapped potential in the African continent for consumer goods, social networking services, telecommunications and mobile advertising is huge, and it’s there for the taking. Right behind China and …

As soon as you begin to pat yourself on the back for mastering the wild and crazy world of Twitter and Facebook, something new crops up on the Internet horizon. And before you know it, your social media marketing channels are in danger of becoming obsolete. Remember MySpace? In this fast-paced environment influenced by 140 character tweets, unless a social …

Being a marketer isn’t the easiest job in the world, especially when you seek marketing jobs. In fact, it requires a lot of effort, positive attitude, passion for technology and the ability to convince people. It’s fair to say that social media has changed the marketing landscape for good. Facebook, Twitter and other social networks have simplified the lives of …

Do advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best confined to their own worlds? Is it possible to use the combo in a manner which offers the best of both worlds? What is social marketing to an advertising agency? How can an advertising agency leverage the best of social media while …

There’s little doubt that tweets are the lifeline of Twitter. When Twitter was launched, critics were quick to point out that there’s not much you can do with 140 characters. However, I’ve always believed that the character limit has been a blessing in disguise for Twitter as it encourages users to write meaningful and to the point tweets. When Osama …

With the news, that Apple’s next generation iPhone 5 would offer users a system-wide integration of Twitter, but not of Facebook, the ongoing narrative of a war between the two social networking giants began to dominate the headlines once again. Why did Apple snub Facebook and its growing legion of nearly 700 million users? Will the partnership with Apple, propel …

Facebook marketing is considered the modern-age marketer’s paradise and there’s a good reason to that. Businesses of all sizes – whether it’s Small and Medium-size Business (SMB), Small Office Home Offices (SOHO) or large enterprises have tasted phenomenal success with their Facebook marketing campaigns. What is it that makes Facebook an effective marketing media – is it the sheer volume …

It’s often said that simplicity is the best sophistication and I reckon Facebook login is a perfect testimony to that statement. Several social networks existed before Facebook was launched but none of them managed to make a significant impact. Facebook changed the rules of the game and has proven to be a model success story for how you can leverage …