Tag Archives: Business

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising. While some use social media …

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across a variety of verticals to …

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics prove to be no good? I personally believe that the world is yet to see the full potential of social …

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a small business, the implications of an overdose or too little of social media can be equally catastrophic. Therefore, there’s a …

While I’m a staunch social media loyalist, I’m well aware of what it can do and what it can’t do for online marketing. I’ve always advocated that the best social marketing strategy for a business is to pick the optimal mix of online marketing and traditional marketing techniques. I firmly believe that social media marketing is a blessing in disguise …

According to a recent study, the SmartPhone has become “a lifestyle changing device.”  A partnership between AOL, Universal McCann, AOL and marketing and research firm Questus examined how the Smartphone was influencing Americans lifestyles, media use and purchasing preferences. Approximately 1,800 users participated in the study. Almost all said they accessed the mobile web at least several times per week. …

It’s said that small businesses realize about half of their customers through word of mouth. This business axiom begs a couple of questions: Does this hold true for your business? Do you have a referral strategy of some kind in place? Could Twitter assist in spreading the word about your products or services? Think about it: When it comes to …

When it comes to choosing a content management system (CMS), the small business and Internet marketing crowd has stampeded to WordPress.org. That’s due to the universe of (mostly) free WordPress plugins offered around the Web, allowing you to customize your site with bells and whistles unlike any other CMS makes possible. But if running a WordPress site for business, you need …

Ever get involved in a discussion where, at the very beginning, you’re sure you have a great understanding of the topic, but by the end you doubt your knowledge of the subject? Those conversations aren’t very much fun. If you ever find yourself in a discussion on how corporations should set guidelines for social media use, expect it to happen. …

This title isn’t some cynical reference to Big Brother. It’s about the first, basic layer of scrutiny that potential customers give YOU: small businesses, consultants, freelancers and entrepreneurs, and you may not even know it. It doesn’t matter whether you’re an accountant, web designer, personal trainer, jewelry designer, caterer or freelancer. Ensure that your communiqués provide these three basic symbols …

It’s getting to be quite a social jungle out there, even before the announcement of Google Buzz (which I’ll here on refer to as ‘G-buzz’ for brevity), and that’s a good thing – particularly if you’re an individual or business ever on the lookout to attract new customers and stay connected with existing ones. If social media sites are on …