The Best Ways to Get and Use Customer Reviews

Customer reviews

Customer reviews serve owners and brands in several ways, providing feedback, fresh digital content and free public relations fodder. Smart owners know several marketing endeavors double as ‘musts,’ methods of building commerce and advocacy toward brands. Owners find clever ways to ask for feedback and later implement good and bad tidings.  You’ll learn it’s not only about where and how to ask but what to ask consumers.  Learn ways to make customer reviews work for your company.

Ask for Customer Reviews

Depending on logistics of commerce (online site or offline storefront), brands directly ask consumers or send for feedback once products used and services rendered.  A number of consumers happily provide grievances, suggestions, and hopes for future products.  However, an owner won’t know the actual ‘inside’ information unless initiation made. Send emails, give storefront questionnaires, and host on-site surveys regarding the reception of ongoing and future offerings.

Use Other Services

Use services such as Survey Monkey to engineer and segment online surveys.  For larger brands offering an array of services and products, segmenting the consumer population helps fine-tune feedback.  Feedback by questions asked.  It’s important for brands to field feedback, yes, but it’s more important to ask the right questions of consumers. Additional services and applications help owners mine big sources of data, distilling information into small digestible portions.

Give Incentive for Customer Reviews

Some consumers willingly provide feedback, but others need incentive to devote the time and energy.  Give coupons, cash back, and discounts to those who provide feedback on bought items or future purchases.  In some cases, brands give away items to bloggers asking them to post genuine feedback.   Even if initial reception is poor, brands may strengthen relationships, resolving disappointment with alternate choices, cash back, or new items. Consumers gain interest when brands initiate relations.  What’s the difference between one brand that sells a desirable than another?  Most times, it’s very little, yet brands that take personal interest in consumers, win the hearts of the public.

Screen Layovers

A number of Web sites use screen layovers to broadcast ad-based messages.  Layovers ask readers to sign-up for emails, news about upcoming services, etc.  However, particular brands direct user attention to online surveys.  It ensures all unique visitors gain awareness about the brand’s intention of fielding feedback.  Telling users how long the survey takes helps inspire engagement.  Keep surveys under a few minutes. Feedback is sought content; sites like Yodle and Yelp are strictly dedicated to providing customer reviews.

Social Media

Use Twitter, Facebook, Pinterest and other social platforms to spread awareness and foster engagement.  Social media is a fun way to interact with the public, where account holders search for people and discussions based on keywords such as brand and product names.  Clever brands look for opportunity to mention feedback as well as associated incentives. Additionally, social media provides chance for real-time interactions and scaled influence (If a friend sees a friend filling out a form, getting a free sample, they may share the related information with another friend and so on.) Layovers, social media, and incentives are just a few elements related to elevated customer reviews.  Something as simple as a suggestion at the bottom of a pay receipt leads to better engagement.  Start thinking customer reviews.  Start winning better relationships.

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  1. Asking for reviews from customers is an excellent way of getting their feedback. However, the next step is to recruit those customers with positive reviews to give #testimonials.

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