There’s no doubt that Pinterest is currently the toast of the town in the world of social media. In the last couple of months, I’ve covered various facets of Pinterest in detail including how to use it for PR, marketing and in general, how it’s a handy tool for any business.
Last week, Digital Marketer published an interesting article – “Pinterest for Marketers: Pin It to Win It” illustrating why Pinterest is nothing short of a magic wand for marketers. While I believe that ‘magic wand’ analogy is a bit overboard, I have no doubt that Pinterest is actually a very valuable tool for marketers.
Pin It To Win It – Really?
The article says Pinterest is a cut above the other social networks when it comes to driving traffic. While there’s no doubt that Pinterest is growing at a phenomenal rate and it became the fastest social network to reach 10 million monthly unique visitors in the US, I don’t think it’s still anywhere close to a fraction of Facebook or Twitter’s overall user base. However, I agree that Pinterest offers a valuable medium to get good amount of free traffic for any business.
The concept of pinning and repining is all about people collecting and curating photos, graphs and pictures of items.
Visual Appeal
As I’ve mentioned in my earlier posts as well, Pinterest is all about visual appeal. People are likely to get attracted to images quicker than text. Pinterest is benefiting from its image based theme as graphics, logos, and photos are growing in importance and are widely predicted as the next big thing in content-based marketing.
Pinterest Strategy
In my opinion, Pinterest can be a valuable marketing tool for any business as long as they have a right strategy to go about it. After all, marketing is all about creating an impact and I strongly believe visuals are a very powerful tool to do so. Pinterest provides marketers a great way to pin customer stories on your Pinterest boards. Businesses and marketers should encourage customers to share interesting items, thereby improving the overall appeal of their Pinterest board and in turn improving the visual experience for customers. It’s important for a business to come up with a sound pinteresting strategy for its images and videos accounting for other factors such as events, gifts and search engine optimization (SEO).
What’s your thought on Pinterest as a marketing tool? Have you tried Pinterest for your digital marketing campaigns yet? Please share your views by leaving a comment.
As a tax accountant and general business consultant I’m not sure how to tell my story or show my product in pictures that would drive business to me or my company. So it might be fun to use Pinterest to send information in some limited way not all businesses, especially service businesses, can be expressed well in pictures that would bring response. So I use Pinterest but only sparingly.
I think you have great opportunities to tell a story about calming people down, cutting new roads, reaching new heights, etc. You can also show off your clients by celebrating their public successes. My concern, however, is that though this is great fun (seriously, it is), the chances of converting anyone who repins from our board is pretty slim at the moment, since we are B2B. By focusing on our customers as one of the stories we tell, we hope to drive the curiosity of businesses in the sector and have them check out our services.
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