Content is king – while there is no denying that fact, it’s equally important to ensure that quality content gets the attention it deserves. Whether it’s blogs, social media profiles or websites, getting eyeballs to your content could be a challenging task. Hence, you must device creative ways to get eyeballs to your content.
I’ve often come across several websites which offer amazing content but do a poor job of marketing themselves. Similarly, the Internet has thousands of blogs with insightful and interesting information but they don’t do enough to get those important eyeballs to their content.
In this post, I walk you through 5 tips that can help get more eyeballs to your content.
A picture is worth a thousand words – this good old mantra still holds true. In fact, I personally experience this every day. I visit hundreds of new websites every week and the ones with interesting pictures immediately strike a chord in my mind. In fact, most people remember quality content using an image as a reference and anchor. If you’ve produced great content, support it with a picture that leaves an everlasting impression on the readers.
The Title Says It All – most people use content’s title as the criteria to decide whether to read the whole piece or not. If you use a mundane, uninteresting title, your content is likely to go unnoticed. On the other hand, if you use a catchy, informative, appealing title, it serves as an encouragement for readers to go ahead and read your piece. It builds expectations for a reader that they’re about to read a content with quality embedded in it.
Whether it’s Facebook, Twitter or even Pinterest, social media has been a blessing for content producers and consumers alike. Social media serves as a great ambassador for spreading the reach of your content on a global level. Once you’ve produced quality content, you’d want to leverage your social media presence to spread the word and get more eyeballs to your website or blog.
Social media is already the leading mainstream application on the Internet. Facebook has overtaken Google as the world’s most popular website and I reckon that social media will continue to grow at an explosive pace during the next three years. While it would be hard in the near future to build another social network of the stature of Facebook, I expect several new and interesting social networks such as Quora and Pinterest to emerge as noticeable attributor of content in the next few years.
Search Engine Optimization (SEO)
Make your content SEO friendly. If your piece shows up higher in search results, there’s a greater likelihood of it being read by a wider audience. A solid SEO strategy can help build sustainable traffic for your content and smedio.com is a golden testimony to that belief.
What are your success mantras for getting eyeballs to your content? Please share your strategy by leaving a comment.
Latest posts by Douglas Idugboe (see all)
- 7 Digital Marketing Ideas Your Business Must Start Using Now - March 10, 2014
- Women and Mobile: Both Moving Up in the Business World - March 5, 2014
- How to Market to Social Savvy Consumers - March 3, 2014