Recently, I’ve come across several people who’ve abandoned Twitter off-late because they feel its losing mass appeal. There are no major changes, no enhancements and Twitter lacks an efficient PR regime unlike Facebook and Google+. However, I don’t think that makes Twitter a 2nd fiddle to any other social network. What do I admit is that Twitter needs to get …

So you’ve finally decided your company needs to have a presence on Twitter. Congratulations! You’re joining a number of companies that have made that exact same decision and seen a lot of success because of it. However, it can be a harrowing experience using Twitter in the marketplace if you’re not educated and informed on what to do and what …

Finding a happy middle ground when using Twitter can be tricky for any business. After all, there is a pretty thin line between success and failure when it comes to business in microblogging. It’s important to recognize that, through careful scrutiny, Twitter can teach very important business lessons. Thinking should always be your first step

Image Courtesy of Buzzom When I joined Twitter and Facebook in January 2009, I had no idea what I was doing. Zero. Zelch. Nada. I didn’t know how to build a following, the importance of third-party apps, and the various ways to drive hits for my then new blog. It took months – six months to be exact – before “tweeting” …

It’s been a remarkable last couple of years for Twitter. When it launched, almost everybody questioned the real life value of a social network which restricted user messages to mere 140 characters. Since then, Twitter has been the epicenter of several political revolutions (Egypt, Libya and now, Nigeria), it’s served as a disaster management tool amid natural calamities like the …

As an avid Twitter user, I’ve never been averse to trying out third-party apps to improve my overall user experience. I’ve a habit of scheduling tweets and I strongly believe that’s one of the best ways to follow a well-defined tweeting schedule. It keeps my followers interested and ensures that there are no let-ups in my tweeting frequency. While there …

As a kid, I always wondered why change is necessary. On one hand, I was taught that if it ain’t broken, don’t fix it. The other school of thought was all about the change is good philosophy and it made me realize that to change is difficult, but not to change can be fatal. None the less, the world’s leading …

People often ask me about which social network do I use the most. To be honest, I’ve never tied myself to any one particular social network and I use all leading social networks for definitive needs. I use LinkedIn as a professional networking and hiring tool, Twitter as a means for marketing, YouTube for video promotions and Facebook for advertising …

I’ve to admit that I’ve been focused mainly on Facebook and Google+ off-late. For me, it’s a fascinating proposition that Google and Facebook have locked horns in an intense battle of supremacy in the social media world. None the less, while the whole world has been keenly observing each move made by Facebook and Google+, other social networks have gone …

Besides becoming the worlds primary major real-time news source, Twitter is recognized as a place where one person can help another person no matter where they are. Because while Facebook helps you find your friends, on Twitter, you can reach the world. To help you get the most from Twitter, I’ve gathered together eight of the hottest Twitter tools out …

Recently Twitter introduced their own URL shortener. At first sight, there is actually nothing incredible about this you would think. When last week TheNextWeb’s Zee took a look at all their analytics he was struck by the facts. Twitter is by far the highest referrer of traffic. And then I took a look at our own blog and the picture was …

There’s little doubt that Facebook, Twitter and Google+ form the ‘Big Three’ of the social media world. While Facebook and Twitter have been around for a while, Google+ is a recent phenomenon that’s growing at a scorching pace. While I strongly believe that all of these social networks operate mutually exclusively, there’s been no shortage of social media experts and …

“Engagement” is a word in near overuse these days I found. Yet it remains to be the word describing the power of Twitter best. Creating a certain buzz around your account given that there are close to 500,000 new users on Twitter each day isn’t always easy. A few tools have been emerging recently which boast features that allow you to …

When Google+ launched, I knew that comparisons to Facebook are inevitable and many experts would be quick to claim that Google+ will dethrone Facebook as the #1 social network. However, challenging Facebook is no child’s play. The world’s leading social network silenced its critics by announcing that it now has a community of over 750 million users.

Google’s popular Realtime search feature quietly vanished during the long Fourth of July weekend. Why? The search engine’s two-year deal with Twitter providing it with access to Twitter’s live “firehose” of public tweets expired on June 2. Rather than continue offering pointless trending social media results minus instant tweets from the world’s most popular micro-blogging service, Google removed Realtime search …