The verdict on Facebook’s valuation is finally out and I’m not surprised that the world’s most popular social network commands a mind bogging and whopping worth of $50 Billion Dollars! To be valued at more than Yahoo, eBay and Time Warner is a monster achievement and a massive moral victory for the social media brigade. Last month, Facebook recently overtook …

Though social media has been around for several years, it’s still considered to be in an “evolving” state. Social media has transformed in the last couple of years and more changes are on the horizon as we enter 2011. From a business perspective, it’s exciting as well as crucial to keep pace with the latest changes on the social media …

Happy New Year to all smedio readers! With the holiday season coming to an end and the arrival of Year 2011, it’s time to get back to “business as usual”. From a business perspective, it’s the best time to get ready for the New Year – formulate business plans and develop your marketing strategy for 2011. Year 2010 saw a …

The year 2010 is about to end and the whole world is eagerly looking forward to celebrate New Year as we step into 2011. It’s a good time to make your Social Media resolutions for year 2011 as well as look back at the very best of social media for year 2010. Though social media has been around for several …

With the holiday season already here, it’s time to bid adieu to the year 2010 and embrace the New Year with open arms. And the onset of the New Year inevitably marks the time to make resolutions. And it’s not just individuals; businesses too have their fair share of resolutions to make at the beginning of New Year. From a …

SmartBrief Inc. and market research firm Summus, Ltd. have recently published the “The State of Social Media for Business 2010” report which discusses the impact of social media in today’s business world. The report also uncovers various aspects of how businesses across various industry verticals are leveraging social media and why it has surpassed all expectations in terms of the results …

I’ve always maintained that Social Media has a bright future in the business world. The recently released findings from Garner second the fact that social media is vital to online business strategies. In fact, it is currently the most preferred medium for businesses to understand customers and their context. Gartner emphasizes that the USP of social media is the ability …

American Express recently conducted a survey titled “OPEN Small Business Monitor survey” to assess the role of social media amongst the small business fraternity. And being a social media loyalist, I have to say that the results of this survey indicate a bright future for social media adoption amongst the business world. Small Business Monitor Survey Results To be honest, …

Though Twitter already holds the distinction of being the world’s fastest growing social network, its founders are in no mood to sit back and relax on their current laurels. Instead, they have now set their eyes on making Twitter a one-billion member strong social community. Facebook founder Mark Zuckerberg said earlier this year that Facebook, the world’s most popular social …

One of my primary interests in the social media landscape is its application in small businesses. Being a veteran online marketer and a social media loyalist, I know that social media offers a tremendous business opportunity to small businesses and SMEs which often operate on limited budgets. I came across the recently published Small Business Success Index report, which confirms …

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media. The beauty of social media lies in its ubiquity. While I’m not saying that social media is a “one size …

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it offers immense value to businesses as well. Be it marketing, advertising, customer service or professional networking, social media does it …

The growth of a business is as good as its customer relations. A happy and satisfied customer is an ominous sign for any business. Social Media is a fantastic tool to develop healthy customer relations. Many online marketers believe that social media can be beneficial only from an advertising or marketing perspective. However, the truth is that the growth of …

Location sensitive apps are the latest buzz amongst social networks. Twitter is the latest social network to join the location-based-apps bandwagon by announcing its “Twitter Places” tool. The new service is aimed at making your tweets location aware. When you tweet with the new ‘Twitter Places’ feature activated, these tweets will show the location from where they have originated. Will …

Facebook’s has undergone a phenomenal transition in the last couple of years. It started off as a college photo sharing site a couple of years ago and is now emerging as a leading online marketing powerhouse. There is no doubt that Facebook is quickly moving up the ladder amongst all online advertising techniques. Most people get frustrated if they see …