We live in a plugged-in frenetic smartphones society. We “Check-in” on Facebook, to announce to the world that we have arrived at our destinations, be it the barbershop or a concert. And while we are there we are never really in the moment. Every new experience must be immediately recorded and shared with the world using the technology on our …

It’s an open secret that Facebook has taken the world of B2C marketing by storm. Twitter and LinkedIn have gained popularity as valuable B2C marketing tools as well. However, social media critics often point out that Facebook, Twitter and LinkedIn are effective mediums for B2C marketing. I’ve always rubbished those claims and my theory is supported by the recently launched …

Men are from Mars, Women are from Venus – I’m not so sure of that. However, I have no doubt that men and women have different habits when it comes to anything and everything – online shopping being no exception to that rule. A recent research from ShopperCentric shows that while men are gadget-frenzy and prefer using smartphones for online …

Year 2010 was a transformational year for social media in the business world as Facebook and Twitter stamped their authority beyond doubt. I expect businesses to step up the ante on their social media efforts in 2011 and make the most out of this revolution. And I’m not the only person who’s bullish on the bright prospects of social media …

I have no doubt that year 2010 will always be remembered as a “defining moment” in the history of social media. Having said that, I strongly believe that year 2011 will see businesses push the social media pedal harder to gain an advantage over their competitors. My optimism on social media is echoed by the findings of a recent study …

Social Media along with Cloud-based services and mobile computing will be the key technology trends of 2011, according to IDC. The research firm believes that more and more businesses will turn social next year but there will be fewer social networking platforms to choose from. The year 2011 will provide a defining moment for the mass-scale adoption of social media …

SmartBrief Inc. and market research firm Summus, Ltd. have recently published the “The State of Social Media for Business 2010” report which discusses the impact of social media in today’s business world. The report also uncovers various aspects of how businesses across various industry verticals are leveraging social media and why it has surpassed all expectations in terms of the results …

I’ve always maintained that Social Media has a bright future in the business world. The recently released findings from Garner second the fact that social media is vital to online business strategies. In fact, it is currently the most preferred medium for businesses to understand customers and their context. Gartner emphasizes that the USP of social media is the ability …

It’s fair to say that social media has changed the business landscape for good. Having a social media presence for a business is increasingly becoming the norm, rather than being an exception. Social web has well and truly arrived and it’s not just the large scale enterprises, SMEs are hopping on to the social media bandwagon to connect with their …

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies and reports that nearly 54% of the agencies polled said they never or …

If you thought social media is just popular with the young generation, let me correct you. A recent study titled “Older Adults and Social Media” from Pew Research Center Publications indicates that the 50+ crowd is flocking to social media in huge numbers. While a large majority of these users resort to social media to “stay connected”, a fairly substantial proportion …