31st May came and it passed rather uneventfully. Amidst all the hype to protest against Facebook’s recent privacy flaws, the ‘May 31st Quit Facebook Day’ campaign fell flat on its feet. The campaign was run on www.quitfacebookday.com and nearly, 35,000 users have left the social networking site as part of this campaign. Considering that Facebook has a subscriber base of …

Facebook has been undergoing a privacy revolution of sorts in the last couple of years. Every now and then, there seems to be a storm over privacy issues which dies down only to crop-up again after a few months. So, where has Facebook gone wrong in its quest to settle the privacy issues? What do the following terms mean in …

Who could have ever imagined that a 140-character micro-blogging service would rule the social media world one day? Unlike other social networking sites, Twitter creates an instant buzz with users. The popularity of Twitter continues to surpass all expectations and millions of users continue to sign-up with every passing day. It’s fair to say that the world is undergoing through …

How can a micro-blogging service with messages limited to 140 characters boost your business? There is no pleasing background audio and there’s no support to promote your business through sales videos. All you get is a one page profile and the capability to ‘tweet’. Despite, these limitations, why is Twitter regarded as one of the best social networking tools for …

How many and which Social Media Channels should your business be using? What does it take to build a successful social media presence? Does the same social media channel work equally well for B2B and B2C brands? These are some of the questions I’m often bombarded with, especially from business owners who are keen to promote their business through social …

I’m a bit of a grammar snob. Allow me to explain. I spent six years in the newspaper industry, and my entire college career — both undergraduate and graduate — has centered on having a strong command of the English language. We are living in a world right now where the ability to communicate clearly and efficiently has never been …

Many organizations worldwide are reaping the benefits of adopting Web 2.0 communication channels in the workplace. Though numerous organizations still haven’t embraced this technology to communicate with employees, the ones that have taken the plunge have realized the unmatched benefits that Web 2.0 offers to companies and businesses.

Your brand — whether you’re a corporation, a small business or an entrepreneur — is, in some senses, who you are. It’s how people identify with you or your company. When using social media to further your brand, it’s so very important to understand how finding the right balance between brand and personality can lead you to success.

On Wednesday the 17th of March, the BOSTON (Reuters) reported that Hackers flooded the Internet with virus-tainted spam that targets Facebook’s estimated 400 million users in an effort to steal banking passwords and gather other sensitive information. According to anti-virus software maker McAfee Inc, The emails tell recipients that the passwords on their Facebook accounts have been reset, urging them …

This week, Hitwise broke the news that Facebook topped Google to become the most visited U.S. Web site in the Facebook vs Google battle for the internet, at least for the week ending March 13th. Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received 7.03%. According to media experts, the continuous rise in Facebook popularity emphasizes …

It’s getting to be quite a social jungle out there, even before the announcement of Google Buzz (which I’ll here on refer to as ‘G-buzz’ for brevity), and that’s a good thing – particularly if you’re an individual or business ever on the lookout to attract new customers and stay connected with existing ones. If social media sites are on …