Though they may be arch rivals in the online search segment, there’s a common line between Google and Microsoft when it comes to social media. Till 2011, the social media endeavors of both these companies left a lot to be desired. Google failed miserably with Google Buzz and Google Wave while Microsoft couldn’t get any sort of social media strategy …

There’s no doubt Facebook’s explosive growth in the last couple of years has envied many Internet heavyweights including the likes of Google and Microsoft. Google, in particular, has been leaving no stone unturned to take on Facebook in this high stakes battle for supremacy in the social search segment. While Facebook chose to side with Microsoft and chose the Bing …

Google’s Social Search experiment has finally come of age. The online search giant yesterday announced that Social Search results will no longer be relegated to the bottom of Google search pages. Instead, relevant posts from the social media accounts of a user’s friends will now be integrated into the list of results. The social search results include activity on Flickr, …

Last year, Google tied up Twitter to include tweets in its search results. In October this year, Microsoft announced a partnership with Facebook to allow users to bring their Facebook friends into the search experience. Facebook has already overtaken Google as the most visited site in United States. Twitter is increasingly being perceived as Google’s biggest threat in the search …

Brand optimization for social search is a crucial part of the overall social media strategy for any business. Building a great social media profile is only half the battle won and the other equally important half is to ensure that your business gets listed on top in the relevant social searches engines. An effective social search strategy widens the reach …