What’s the common factor amongst these world famous CEOs – Richard Branson, Eric Schmidt, Evan Williams, Jonathan Schwartz, and Tim O’Reilly – they all use Twitter. Given Twitter’s phenomenal reach and astonishing success, it is hardly surprising that it is increasingly being used by who’s who in the corporate world. So, why is there a mad rush amongst CEOs to …

I’ve come across many social media enthusiasts who believe that the new media will spell doomsday for old media. I, for one, beg to differ. As much as I love social media for the innovation and flexibility that it offers, I’m also a huge fanboy of conventional old media techniques. I’ve always maintained that social media is NOT a replacement …

Twitter represents the next big marketing revolution in today’s age of growing Internet social phenomena. It’s amongst the most simple and easy to use social networks from an end user perspective. While there is no rocket science involved in using Twitter for personal use, it’s important to understand the social psychology of Twitter Marketing from an online marketer perspective. Social …

“Happy Social Media Day” to all my friends & social media enthusiasts all over the world. Just in case you did not know about it, June 30th has been declared as ‘Social Media Day’ by Mashable, a popular social media site. As a sign of growing popularity of social media, Victoria – the capital city of British Columbia, has also …

The growth of a business is as good as its customer relations. A happy and satisfied customer is an ominous sign for any business. Social Media is a fantastic tool to develop healthy customer relations. Many online marketers believe that social media can be beneficial only from an advertising or marketing perspective. However, the truth is that the growth of …

Twitter is ringing in the changes big time these days. First, it opted to cash-in on the popularity of FIFA 2010 World Cup by creating a dedicated Twitter site for the sporting extravaganza. Next, it started tweaking its system in order to improve the overall stability and reduce downtimes. And in its latest move, Twitter is improving the Friends functionality …

The PR industry is changing for good. Social media networks like Facebook and Twitter have completely redefined the paradigm of public relations. A couple of years back, it would have been hard to imagine a micro-blogging service, all of 140 characters messages and that too not landing directly in your Inbox could be used as an effective means for maintaining …

There’s no doubt that social media is here to stay. As an online marketer, the sooner you accept this reality, the better it will be for you and your business. In today’s age of Web 2.0, social media is the preferred marketing channel for many businesses and there are thousands of success stories of how companies of sizes and business …

Are you a football fan gripped in Word Cup fever? The world’s most widely watched sporting extravaganza began with a bang with Shakira’s mesmerizing performance “Waka Waka – This time for Africa” and kept millions of football fans glued to their TV sets during the last week. To cash in on the popularity of FIFA World Cup, Twitter has created …

Is it possible to turn your tweets into profits? Can those 140 odd characters get transformed into dollar signs? How do you earn money out of Twitter? How can I profit from Twitter? If these are the questions which haunt you, you are at the right place to get the perfect answers.

Diaspora may have started off as a project being developed by a group of four New York University programming students, many believe that it’s about to change the face of social media for good. What’s special about Diaspora and will it live up to all the media hype and attention? Let’s find out. What is Diaspora? Diaspora is privacy-aware, personally …

I often come across Twitter users who face the eternal dilemma of what to tweet and what not to tweet. Tweets should be interesting and appealing. A good tweet attracts a large number of users and I regard it as a rich tweet. A boring and lackluster tweet is of no use and serves little purpose and I call them …

Many Twitter users experience a Tweeter’s block similar to writers who suffer from a Writer’s Block at some stage or the other in their life. They just don’t know what to tweet about? There are times when it becomes difficult for you as a Twitter user to decide what to tweet about and what isn’t worth tweeting. If you are …

Can a textual messaging service all of 140 characters do any good to your brand? Of course, it can do a world of good if you choose a smart branding strategy for your business on Twitter. Your Twitter profile is a good reflection of your brand in the so called Twitterverse (Twitter Universe). So, how do you turn your Twitter …

I firmly believe that the best time to do business is always now. Social networks have completely transformed the idea of doing business in today’s marketplace. These networks offer a great opportunity to drive customers and boost revenues. Geosocial networks or location-based social networks like Foursquare and Gowalla have transcended the technology of social networks to an altogether new level. …